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A presentation for Drexel University students on building a personal brand online. July 29, 2009
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Branding Yourself Online
Drexel UniversityJuly 29, 2009
What does it mean to brand yourself?
• Know yourself--what you're good at, what you want to be when you grow up, what your values are
• Make yourself visible in a positive wayo Showcase your skills o Showcase your valueso Get the attention of potential employers
• Use Multiple Channelso Don't rely on just LinkedIn or Facebook, etc. o Take advantage of the many social applications out there
• Build relationshipso Social software is social! It's about the people.o Respond to questions, help people out.o When possible, meet in person.
Google yourself
Create a hub
Positive uses • Easy way to keep up with current and former classmates• These classmates can be valuable connections• Find groups related to your field• Easy to use• Popular
Negative aspects • Overwhelming environment; unfocused• Slightly younger crowd, may not find the influential people in
your field• Has a negative reputation in the corporate world
Your Facebook Profile and Settings
Profile• Profile photo--semi-professionl: have some fun, but not too
much fun• Other photos--be aware of photos that others take and tag
you in; those should be positive as well• List work and school experience• List current contact info, websites, etc.• Be aware of what the info says about you; you may wish to
leave political or religious views outSettings • Most things should be set to Friends Only• Leave contact info, work and school info open as widely as
you're comfortable with
Linked In: The Grownups' Facebook
Positive• Very professional site• Good way to connect with people• Good way to have a resume online• Acceptable to get introduced to people, ask about jobs, etc.• Recommendation Feature• Answers feature
Negative• Boring (compared to Facebook)• Little coordination with other social tools--blogs, even
Facebook• No groups to speak of
Facebook vs. LinkedIn
Ways to Stand Out
Facebook• Start a group related to your field or to an interest• Start a cause• Host an event for a group/cause
Linked In• Answer questions• Start or join a group
Blog/Website
Your own blog/website • Show off knowledge• Show off writing skills• Link to profiles• Build a readership• Build a reputation/expertise
So you don't want your own site• Find a few blogs in your field--leave comments• Alternatively, join email lists or forum sites• Always leave link to profile and/or email
Setting up your own site
Blogs• Free, hosted blogs
o Blogger (owned by Google)o Wordpress.como Vox.como LiveJournal
• Paid optionso Typepad
Web sites (which can include blogs)• Web space can cost as little as $4.95/mo.• In many cases, you need to know very little to set up• Can install blog software, wiki and forum software and more
Using RSS & Widgets
• Facebook/LinkedIn Widgetso Link to profile or feed status updates
• Most social sites have RSS Feedso Look for the RSS symbol
• Use built-in Widgetso Blogger has many options
Other Ways to Promote Yourself
• Twitter• Photos• Videos• Presentations• Bookmark• Social Networks for specific fields(outside of
Facebook/LinkedIn)
Microblogging, aka Twitter
• Similar to Facebook status updates, but stand-alone site/app
• Use to post links, ask questions, etc.• Updates are searchable via the web• Connect with job postings• Connect with prominent people in field• Find apps and more at http://twitter.pbworks.com/
Other Places to Promote Yourself
• Photoso Flickr, Photobucket, SmugMugo Also via Facebook
• Videoso YouTube, Vimeo, Blip.tvo Via Facebook
• Presentationso Slideshare.net, Slideboom
• Bookmarks o Delicious, Digg, Diigo
• Social Networkso Ning
Places with more advice
• Brand Yourself--great place for both new graduates and seasoned job seekerso http://brand-yourself.como blog: http://blog.brand-yourself.com
• Personal Branding Blog: Written by Dan Schwaebel, author of Me 2.0o http://www.personalbrandingblog.com/
• Garr Reynolds on Branding Yourselfo http://www.garrreynolds.com/Branding/brandyou.html
• http://www.skelliewag.org/how-to-start-or-start-over-building-your-personal-brand-877.htm
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