You and your company on Social Media

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Maria Santos from Essencius, Denmark, is doing a presentation on the development of Social Media in corporate branding at the first JOB2SEA seminar in Elsinore 20. nov. 2012.

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A young PR and Communications agency, with a high degree of professionalism, team spirit and a performer culture.

Our specialties:

Within social media, we help our clients create and develop their social presence, through a strategic approach, with the aid of our Social Atmosphere Model.

We have a sister agency – Unfold by Essencius – specialized in design, and we have offices in Copenhagen and Stockholm

Who is Essencius?

Head of Social Media at Essencius

Responsible for all developed work

within social media

Social media strategy

Integrated social media campaigns

Social media seminars, workshops, webinars

Social media partnerships

Social content and ads

Community management

Responsible for all account managing

and client relationship for social media

assignments

Who is Maria Santos?

Facebook – Worldwide & Denmark

1 BIO.Active Users

604 MIO.Mobile users

58%Return Daily

35+Mins Daily

43%Men

45+Largest age

group

Worldwide

3 MIO.Active Users

2 MIO.Mobile users

72%Return Daily

60+Mins Daily

49%Men

25-34Largest age

group

Denmark

YouTube & Twitter – Worldwide & Denmark

490 MIO.Montly Users WW

2 MIO. Montly Users DK

800 MIO.Users WW

58%User Increase from

2011

55.000+Users DK

100%User Increase from

2011 in DK

100 MIO. Take action on YouTube

videos /week

Linkedin, Blogs, Instagram & Pinterest - Worldwide

100 MIO. Users Worldwide

32% Age 25-34

55 MIO. BLOGS Collaboration

Owned357 MIO. Viewers

20 MIO. Montly Users

187 MIO.Active Users

1 MIO.New sign-ups/week

4.000+% User increase from 2011

Online time consumption

Source: Foreningen af Danske Interaktive Medier

What is so remarkable about this picture?

To recruit a new Online Communicator to handle Hummel’s social media and other online channels

Challenge

Solution

To encourage consumers to shop at and support small, local businesses

Challenge

Solution

To create a positive corporate image to attract the best talents from

around the globe

Challenge

Solution

Solution

Solution

Solution