What's the Deal with Facebook Deals?

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What’s the Deal With Facebook Deals?

The Explosion Of Deal Platforms

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National• Groupon

– Started in 2008– 50+ million subscribers

• Living Social– Started in 2009– 6.4 million users

• Google Offers (in Beta)

The Explosion Of Deal Platforms

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Local • Bazomb• Findnsave• Central Coast Deals• Dealsaver

Why?

• Induce trial• Reward customer loyalty• Reduce inventory• Increase business• Rx for the economy

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What About Facebook Deals?

• Most underutilized tool on Facebook• Super easy to implement• No fees• Spread virally taking advantage of local word

of mouth– Comments – Share

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Ready To Deal On Facebook?

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First You Need a Place Page

Claiming Your Place Page

• Check to see if you already have a place page.

• Facebook automatically creates a place page if someone checks into your business. Or you type in your address when setting up your Facebook Page.

Claiming Your Place Page

Deleting Duplicate Places

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Claiming Your Place Page

• Access via mobile device touch.facebook.com or Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7

visual from yousaytoo.com

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A Word About Facebook Mobile Users

• 250M+ active users access Facebook via mobile.

• Twice as active • Embrace Places

and Deals

https://www.facebook.com/press/info.php?statistics, photo: bizsolutionsgroup.biz

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Why Facebook Users Check-In

• Share where you are• Connect with friends

nearby• Find deals near you

Source: Facebook deals guide for business

You Got Your Place. Now Set Up Your Deal.

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Set Up Deals Tab

• Click edit page. Click deals in admin.

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Choose From Four Deal Types

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Create Your Offer

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Create Your Offer

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Wait Two Days For Facebook Approval

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Individual Deal Example

Source: Facebook deals guide for business

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Loyalty Deal Example

Source: Facebook deals guide for business

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Friend Deal Example

Source: Facebook deals guide for business

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Charity Deal Example

Source: Facebook deals guide for business

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How Users Claim Deals

• On Facebook mobile, tap Places > look for yellow or green deal tickets > check in!

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The Art Of The Facebook Deal

• Add value – 10-50% discount or free gift with purchase

• Simple language - “Buy one, get one free” or “Free Lemonade with check-in”

• Avoid the Kohl’s syndrome - if you are always running a sale then it’s not a sale.

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More About Deals

• http://www.facebook.com/deals/checkin

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You Got Your Deal. Now What?

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Prepare For The Deal

• Prepare your staff– Give them plenty of warning in advance

• Prepare for the unexpected – i.e. what happens if the deal runs out?

• Prepare yourself – Test out the deal

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Promoting Your Deal

• Online– Facebook Page – Facebook ads – Twitter– Email signature– Blog posts– Foursquare– Gowalla– Yelp

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Speaking of Foursquare

• http://apps.facebook.com/placewidget/

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Promoting Your Deal

• Offline– Window clings– Table tents– Counter cards– Belly bands– Receipts– Buttons

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Measuring Your Deal

• Facebook Insights

• Receipts• Customer

feedback• Employee

feedback

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Something To Consider

• Don’t deal yourself out of business

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Don’t Forget Your Whizbang Marketing Fundamentals.

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Whizbang 4c’s

• Clarity• Consistency• Creativity• Commitment

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1. Clarity

• Clear budget• Clear marketing goal• Clear promotion objective• Clear promotion strategy• Clear target audience• Clear metrics for success

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2. Consistency

• Consistent brand image

• Consistent brand message

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3. Creativity

• Creativity with your promotion- Is your promotion relevant,

engaging, memorable and actionable?

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4. Commitment

• Commitment to promotion’s success– Follow through– Fulfillment

Thank You!

We wish you great success.

© 2011 Whizbang