What Do Social Media Agencies Do?

What Do Social Media Agencies

Do?

By Gary Stockert

We play for a living! It’s hard work

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What do the below have in

common? • Lower Marketing Budgets

• Fewer leads/quality of leads

• Larger consumer demand for online content

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Social Media?

Our Industry’s Response

• Social Media Agencies sprouting up everywhere

• Traditional Agencies have a decision to make

• Everyone Struggles at First

• First In Wins

▫ For everyone

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Common Services

1) Development/Design 2) Engagement/Community Management 3) Consulting/Strategy

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Development Services

• Most Common form of services provided

• Set up work for Social Sites

• Do basic design work

• Some do more high end app development

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Engagement Services

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• Social Posting

• Responses

• Content sharing

• Also known as Community Management

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Consulting Services

• 100% Custom approach

• Strategy Focused

• Analysis

• Coaching

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Three Steps for Social Success

1) Implementation

2) Optimization

3) Monetization

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Implementation

• 0+ Fans, followers and connections

• Effort + $ = frustration

• Live Market test

• Base level strategy

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Optimization

• Fans, followers and connections are growing

• Not sure of value of web presence or “Likes”

• Effort + $=unsure about value

• Plateau effect on Business Owners

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Monetization

• 1,000+ fans, followers and connections

• ROI becomes a major factor

• Over the “hump”

• Effort + $=Measurable results

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Results

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Tips for Success at Any Stage

• Inform

• Educate

• Advise

• Incent

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Six Street Smart Questions

1) What do I hope to accomplish with my Social Presence? (Check the box factor)

2) How much effort and $ can I spend per month?

3) How are my competitors using Social?

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Six Street Smart Questions

4) Who best to manage my community?

▫ Me or a third party?

5) What content do I have that I can re-purpose?

6) How can I start now? (First in wins)

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Questions for the Presenter?

• Thanks for joining us!

Gary Stockert

gstockert@smcpros.com

612.293.0423