Upload
esocialmedia
View
985
Download
0
Tags:
Embed Size (px)
DESCRIPTION
A presentation in London by eSocialMedia's Colm Hannon on how recruitment agencies are using enterprise social media and what other agencies can do to get started.
Citation preview
0800 612 [email protected]
Enterprise Social Mediafor
Recruitment Agencies
Linkedin Social Recruitment Event London, 19th July 2011
byColm Hannon
MD of eSocialMedia.co.uk
0800 612 [email protected]
Agenda
Introduction to Colm and eSocialMedia
Enterprise Social Media
How UK businesses and UK recruiters are using Social Media
What you should do next......
Questions
0800 612 [email protected]
My Background
0800 612 [email protected]
But eSocialMedia has:
Top enterprise social media consultantsProven methodology Over 60 social media partnersCommon senseA fantastic client list and track record
0800 612 [email protected]
How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
0800 612 [email protected]
How brands recruit using social media....
0800 612 [email protected]
Eversheds - creating a ‘Social Media Army’
Financial ServicesPensions
EvershedsContent Hub
Real Estate
0800 612 [email protected]
Vodafone saved an estimated £2m in hiring fees from a conversational
marketing strategy
0800 612 [email protected]
To set the scene
0800 612 [email protected]
The Bar Analogy
0800 612 [email protected]
Enterprise Social Media is the deployment of online,
collaborative communication to improve business
relationships and reduce costs.
What is Enterprise Social Media?
0800 612 [email protected]
Your recruiters talk to candidates
Your support people
talk with customers
Your communications people talk to the media
and markets
Your sales people talk with prospects
Your business exists through conversations
0800 612 [email protected]
Marketing
PR
Customer Service
Biz Dev
How can Social Media support and enhance key business functions?
Compliments of Olivier Blanchard
0800 612 [email protected]
Replace the term ‘social media’ with the term ‘social interaction’
and it will start to make a lot more sense
0800 612 [email protected]
Community & social business technology is here & big.....
0800 612 [email protected]
There is a new breed of social recruitment technology company
Keep yourself informed
0800 612 [email protected]
Capgemini's CTO team reduced email by 40% using Yammer.
IDC say $1m saved per 1000 staff in productivity.
0800 612 [email protected]
G4S using Talent Communities
0800 612 [email protected]
Jive Community Platform for Brand Awareness
0800 612 [email protected]
Jive For Sales
0800 612 [email protected]
Top 20 UK Sites (Alexa, March 28th 2011)
• Google UK ?• Google?• Facebook• YouTube • BBC Online• Yahoo!• eBay UK• Windows Live?• Wikipedia • Twitter
• Amazon.com• Blogger.com• Linkedin• MSN• PayPal• The Guardian• Wordpress • The Daily Mail• Bing• Flickr
0800 612 [email protected]
Experian Hitwise shows that 9000 social-networking sites
received 2.4 billion hits from the UKin January 2011
0800 612 [email protected]
And 22% of Grandparents in the UK are using social networks!
Mashable 2011
0800 612 [email protected]
Own your own conversational spaceWhile you still can
0800 612 [email protected]
Recruitment in Retail
0800 612 [email protected]
Apple is the closest ranked ‘recruitment in retail’ YouTube video
behindRetailCrossing.com
0800 612 [email protected]
By 2014 Mobile Internet usage will have overtaken desktop Internet
usageMorgan Stanley 2011
0800 612 [email protected]
Jobvite Recruiter Survey
0800 612 [email protected]
Job boards are trying to catch up
0800 612 [email protected]
What I hear recruitment agencies say
We want:
•More new clients
•Grow existing accounts
•Better candidates
•Less poor candidate volume
•Better internal communication and training
•Reduced costs
We are worried about:
SM reducing productivity
Controlling the message
Cost of time and £ investment
I’m already too busy!
ROI?
What if we mess it up?
0800 612 [email protected]
How is social media currently used in recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate (eSM)
0800 612 [email protected]
Miramar – London Executive Search
0800 612 [email protected]
Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube
0800 612 [email protected]
Greg’s Savage Truth about Social Media
Helped international internal comms with staff
Filled a conference via Twitter
SM is not the solution to all of their problems but a big part
Met suppliers and trainers online who trained his staff
Made hires for his company
Blog is exposed in industry press
0800 612 [email protected]
Greg’s Savage Truths about Social Media
Each recruiter has a personal url on their site
Video is the future
Job boards don’t find people – people find people
Time is a challenge
Take social media seriously
Don’t under estimate the positive and negative impacts
It’s an ongoing commitment & not a quick fix
0800 612 [email protected]
What many organizations forgot to askbefore getting into the Social space:
“What are we trying to accomplish?”
Define the objective FIRST.THEN come up with the tactics.
Slide compliments of Olivier Blanchard
0800 612 [email protected]
What does a Monitoring Dashboard look like?
Other tabs display relevant videos, conversations and competitor mentions
RSS News feeds
Google news summary
Conversations on forums
Conversations on blogs
0800 612 [email protected]
Recruiters are becoming sector experts
by adding value & sharing: • Articles• Videos• Presentations• Podcasts• Data• Contacts• Advice
0800 612 [email protected]
Cost effective tools...
0800 612 [email protected]
What Should You Do Next?
• Look at what you are currently doing and what is working for you and the competition
• Start with a pilot• Define how each department will utilise
social media• Integrate existing and new solutions• Draft processes to improve operational
efficiency• Train your staff • Review and improve
0800 612 [email protected]
Questions...