Webmarketing - usability vs. creativity

web marketing

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future

web marketing

web marketing workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

I. yesterday and today II. usability vs. creativity III. useful tools IV. build it up V. see you in the future

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

webexp

usability creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY (DEFINITION)

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY (DEFINITION)

In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY (DEFINITION)

In human-computer interaction and computer science, usability usually refers to the elegance and clarity with which the interaction with a computer program or a web site is designed.

first mouse by Douglas Enegrbart, 1968, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to accomplish a particular task

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to accomplish a particular task

Easier to learn—operation can be learned by observing the object

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

USABILITY

More efficient to use—it takes less time to accomplish a particular task

Easier to learn—operation can be learned by observing the object

More satisfying to use

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Mac paint interface, around 1983, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Mac paint interface, around 1983, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Mac paint interface, around 1983, us

USER INTERFACE

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Mac paint interface, around 1983, us

USER INTERFACE

Input, allowing the users to manipulate a system

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Mac paint interface, around 1983, us

USER INTERFACE

Input, allowing the users to manipulate a system

Output, allowing the system to indicate the effects of the users' manipulation.

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Susan Kare’s Mac Icons, around 1983, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Susan Kare’s Mac Icons, around 1983, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Susan Kare’s Mac Icons, around 1983, us

ICON DESIGN

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Susan Kare’s Mac Icons, around 1983, us

ICON DESIGN

Icon design is the process of designing a graphic symbol that represents a program, function, data or collection of data on a computer system..

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

KNOWLEDGE

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

KNOWLEDGE

Usability is influenced by users aknolwdgement and experiences.

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

FIRST LAW

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

FIRST LAW

Don’t make me think!

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

FIRST LAW

Don’t make me think!

Steve Krug’s Don’t make me think, 2006, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

SECOND LAW

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

SECOND LAW

Evaluate!

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

SECOND LAW

Evaluate!

* Eye tracking, a fast and accurate usability tool

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

SECOND LAW

Evaluate!

* Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

SECOND LAW

Evaluate!

* Eye tracking, a fast and accurate usability tool * Multivariate testing, a statistical testing of user responses

Jakob Nielsen, 2006, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

CREATIVITY (definition)

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

CREATIVITY (definition)

a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

CREATIVITY (definition)

a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts

Jackson Pollock, 1950’s, us

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: the origins

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: the origins

merging iper-text with internet: surf trough medias

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: the origins

merging iper-text with internet: surf trough medias

Tim Berner Lee’s first WWW site, 1991, ch

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

prebuilded templates

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

more visual less words

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

virtual

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web design: evolution

interactive

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web development

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity

Web development

web design + web technologies

web marketing

workshop by dino lupelli - I.E.D. MILANO - FCOMM III - 2009

II. usability vs. creativity