Use Facebook to Promote Your Business

Use Facebook to Promote Your Business

Key FeaturesFollowers

PageFans

GroupMembers

ProfileFriends

PersonalizedURL’s

Yes Yes Yes

DiscussionForum

No Yes No

Wall Yes Yes Yes

Extra App.Built in

Yes No No

Messaging to all members

Yes Yes Yes

VisitorStatistics

Yes No No

EventInvitation

Yes Yes Yes

Ad Promotion Yes Yes No

Viewable by non FB users Yes No No

Featured on others Profile Under Favorite Pages (rotated)

In groups section (clustered w/other groups)

Privacy Options No Yes Yes

Promote Your Business

• Facebook Ad’s

• Facebook Marketplace

• Events

• Groups

• Applications

• Photos

Video

Website

Frequent Updates

Promote Your Business

• Facebook Ad’s

• Facebook Marketplace

• Events

• Groups

• Applications

• Photos

Video

Website

Frequent Updates

Pros & Cons

Pros Very ViralHumanizes the businessAllows customers to interact with you and each

other

ConsHard to measure usefulnessYou cant control what fans post on your wallProfessional and personal life can get mixed

Separate Contacts

Friends Colleagues Clients

Photo’s & Video Contact Info. Basic Info.

Contact Info. Status Updates Education/Work History

Wall Links

Friends List

http://www.allfacebook.com/2009/02/facebook-privacy/

Build a Business Page

http://www.facebook.com/pages/create.php

Pages

Groups

RSU Innovation Center

www.rsu.edu/innovation