40
www.ForwardProgress. net (877) 592-6224 How to Promote Your Business using Facebook Next Generation Class Starts in Less Than 30 MIN

Forward progress How to Promote your Business using Facebook - Next Generation

Embed Size (px)

Citation preview

Page 1: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Promote Your Business using

Facebook

Next GenerationClass Starts in Less

Than 30 MIN

Page 2: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Promote Your Business using

Facebook

Next GenerationClass Starts in Less

Than 15 MIN

Page 3: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Promote Your Business using

Facebook

Next Generation

Page 4: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Facebook Pages

• Founder and CEO of Forward Progress• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Coach and

Trained Thousands of People using Internet Based Lead Generation

• Trained and Coached over 15,000 people• Financial Services, Real Estate, Professional Services,

Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..

Dean DeLisle – Social Media Specialist

Page 5: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Interesting Facebook Stats • Close to 500 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans

Growing Numbers

Page 6: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

First – personal privacyEmail notificationRoadblocks for unusual activityLogin securitySecondary account verification

Stay Tuned In:FACEBOOK PAGE:

www.facebook/ForwardProgress

Page 7: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Second – how do we feel?

Page 8: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Next – Business FeaturesFacebook ConnectLikes

Page 9: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Next – Business FeaturesActivity Feed

Page 10: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Next – Business FeaturesRecommendations

Page 11: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Tactical Business StrategyLets get social…….

Page 12: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

• You• Your Business• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups

Page 13: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”

Page 14: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

• That Know YOU?• That Trust YOU?• That have done “Business” with YOU?• That would recommend YOU?

Dean Sue Pat Mark

On Average

1 = 17,000

Page 15: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

What is a Facebook Page?

A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.

Page 16: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

What is a Facebook Page?

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

As fans add friends…….

Page 17: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

What is a Facebook PageVS. a Group

•Fan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity.

•Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly.

Page 18: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

What is a Facebook PageVS. a Group

•Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.

•When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

Page 19: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

What is a Facebook Page?

When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.

Page 20: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to PreparePlan for the Purpose of your Page

1. What value will you provide for your fans?

2. How will you keep them engaged?

3. What do they want?

4. Where will you take them from there?

Page 21: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

What will turn your Facebook fans into paying customers, and vice versa?

•If you are a local business, detailed info like address and store hours will help. •If you're a doing events, adding videos is key. •If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE! •Gather what you've got handy—and you can always add more later.

Make it useful and engaging

Page 22: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.

A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.

Gather Photos

Page 23: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

Checklist of what you can use:

VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links <2 ways>

Relevant Content Inventory

Page 24: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Page 25: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

29,931

Views

2009!

Page 26: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

RECENT ARTICLES

SOCIAL SITES

COMPANY SITES

Outcome!

Connected!

Page 27: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

Pick your Admin’s Wisely:

Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admin’s okay – BUT!

Admin’s

Page 28: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

Pick your Admin’s Wisely:

Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admin’s okay – BUT!

Admin’s

Page 29: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

How to Prepare

Pick your Team Wisely:

•Trust Agents•Follow Through•Vested Interest•Partners•JV

Team

Page 30: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Getting Started

http://www.facebook.com/pages/create.php

Lower Left

Only the official representative of an organization, business,

celebrity, or band may create a Facebook Page. The Page creator

can then add other representatives to help them manage the Page. Each Page

admin will be able to update and edit their Pages from their own

accounts.

Page 31: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Page Options

•FBML•LINKS•NOTES•PHOTOS•REVIEWS

Page 32: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Getting Started

•Default View•Landing Tab•Fan Permissions

Step 3: Add information

Page 33: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Updating Your Page!

Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back.

Facebook users are used to getting information sorted by what happened most recently or that’s most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.

Page 34: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Have a plan – to “Launch”

Page 35: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Have a plan – to “Work It”!

Page 36: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Create an Ad

Page 37: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

AssignmentDo all your preparation stepsDecide what type of page your buildingCoordinate your teamDevelop valueDecide on a promotionBe Active!

In case you need more step-by-step………..

Page 38: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Upcoming Coaching ProgramsFacebook - Business Building and Lead

GenerationLinkedIn - Sales Techniques – 4 Weeks of

CoachingLinkedIn – Building a Business PresenceWordPress – How to use a Blog to Build Business

Online, Convenient and Replays are available!

Have custom coaching and training programs*

Page 39: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Upcoming Class

LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series$149 - Starts August 12 – 2PM Central Time4 – Sessions - 2Reviews – Recorded & Live

www.linkedin4sales.eventbrite.com

Sales or Business Development

Page 40: Forward progress   How to Promote your Business using Facebook - Next Generation

www.ForwardProgress.net(877) 592-6224

Let’s Connect!TWITTER: www.twitter.com/deandelisleFACEBOOK: www.facebook.com/deandelisleFACEBOOK:

www.facebook.com/ForwardProgressLINKEDIN: www.linkedin.com/in/deandelisle

See you ONLINE!