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www.ForwardProgress.net(877) 592-6224
How to Promote Your Business using
Next GenerationClass Starts in Less
Than 30 MIN
www.ForwardProgress.net(877) 592-6224
How to Promote Your Business using
Next GenerationClass Starts in Less
Than 15 MIN
www.ForwardProgress.net(877) 592-6224
How to Promote Your Business using
Next Generation
www.ForwardProgress.net(877) 592-6224
Facebook Pages
• Founder and CEO of Forward Progress• Over 25 years in business Coaching and Consulting• Campaign Development in Social Media• Call Center, Internet, eMarketing, Event Management, • Intense Lead Generation, Web Seminars, eSelling• Over Billion Dollars Sales, 25 Million Leads, Coach and
Trained Thousands of People using Internet Based Lead Generation
• Trained and Coached over 15,000 people• Financial Services, Real Estate, Professional Services,
Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking and Channel Sales…..
Dean DeLisle – Social Media Specialist
www.ForwardProgress.net(877) 592-6224
Interesting Facebook Stats • Close to 500 million active users • 50% of all active users log on to Facebook in any given day • More than 35 million users update their status each day • More than 60 million status updates posted each day • More than 3 billion photos uploaded to the site each month • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week • More than 3.5 million events created each month • More than 3 million active Pages on Facebook • More than 1.5 million local businesses have active Pages on Facebook • More than 20 million people become fans of Pages each day • Pages have created more than 5.3 billion fans
Growing Numbers
www.ForwardProgress.net(877) 592-6224
First – personal privacyEmail notificationRoadblocks for unusual activityLogin securitySecondary account verification
Stay Tuned In:FACEBOOK PAGE:
www.facebook/ForwardProgress
www.ForwardProgress.net(877) 592-6224
Second – how do we feel?
www.ForwardProgress.net(877) 592-6224
Next – Business FeaturesFacebook ConnectLikes
www.ForwardProgress.net(877) 592-6224
Next – Business FeaturesActivity Feed
www.ForwardProgress.net(877) 592-6224
Next – Business FeaturesRecommendations
www.ForwardProgress.net(877) 592-6224
Tactical Business StrategyLets get social…….
www.ForwardProgress.net(877) 592-6224
• You• Your Business• City\Country Clubs • Chambers• Industry Clubs• Organizations• Charities• Religious\Health• Network Groups
www.ForwardProgress.net(877) 592-6224
• Trusted Colleagues• Like-minded People hanging out• Similar Friends and Associations• You have more “Things” in common• Similar “Beliefs”• Recommended “IN”
www.ForwardProgress.net(877) 592-6224
• That Know YOU?• That Trust YOU?• That have done “Business” with YOU?• That would recommend YOU?
Dean Sue Pat Mark
On Average
1 = 17,000
www.ForwardProgress.net(877) 592-6224
What is a Facebook Page?
A Facebook Page is a public profile that enables you to share your business, services and products with Facebook users.
www.ForwardProgress.net(877) 592-6224
What is a Facebook Page?
When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
As fans add friends…….
www.ForwardProgress.net(877) 592-6224
What is a Facebook PageVS. a Group
•Fan Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity.
•Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly.
www.ForwardProgress.net(877) 592-6224
What is a Facebook PageVS. a Group
•Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names.
•When you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.
www.ForwardProgress.net(877) 592-6224
What is a Facebook Page?
When your fans interact with your Facebook Page, stories linking to your Page can go to their friends via News Feed. As these friends interact with your Page, News Feed keeps driving word-of-mouth to a wider circle of friends.
www.ForwardProgress.net(877) 592-6224
How to PreparePlan for the Purpose of your Page
1. What value will you provide for your fans?
2. How will you keep them engaged?
3. What do they want?
4. Where will you take them from there?
www.ForwardProgress.net(877) 592-6224
How to Prepare
What will turn your Facebook fans into paying customers, and vice versa?
•If you are a local business, detailed info like address and store hours will help. •If you're a doing events, adding videos is key. •If you're a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact – OR ADD VALUE! •Gather what you've got handy—and you can always add more later.
Make it useful and engaging
www.ForwardProgress.net(877) 592-6224
How to Prepare
You'll be able to upload an unlimited number of photos. The most important is the profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you.
A logo, storefront, or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.
Gather Photos
www.ForwardProgress.net(877) 592-6224
How to Prepare
Checklist of what you can use:
VideosPhotosAudioArticlesWhite PapersPower Point SlidesBrochuresBlog PostseBooksRelevant Links <2 ways>
Relevant Content Inventory
www.ForwardProgress.net(877) 592-6224
www.ForwardProgress.net(877) 592-6224
29,931
Views
2009!
www.ForwardProgress.net(877) 592-6224
RECENT ARTICLES
SOCIAL SITES
COMPANY SITES
Outcome!
Connected!
www.ForwardProgress.net(877) 592-6224
How to Prepare
Pick your Admin’s Wisely:
Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admin’s okay – BUT!
Admin’s
www.ForwardProgress.net(877) 592-6224
How to Prepare
Pick your Admin’s Wisely:
Will not have their own identityCan remove postsNo limit on number of pagesMultiple Admin’s okay – BUT!
Admin’s
www.ForwardProgress.net(877) 592-6224
How to Prepare
Pick your Team Wisely:
•Trust Agents•Follow Through•Vested Interest•Partners•JV
Team
www.ForwardProgress.net(877) 592-6224
Getting Started
http://www.facebook.com/pages/create.php
Lower Left
Only the official representative of an organization, business,
celebrity, or band may create a Facebook Page. The Page creator
can then add other representatives to help them manage the Page. Each Page
admin will be able to update and edit their Pages from their own
accounts.
www.ForwardProgress.net(877) 592-6224
Page Options
•FBML•LINKS•NOTES•PHOTOS•REVIEWS
www.ForwardProgress.net(877) 592-6224
Getting Started
•Default View•Landing Tab•Fan Permissions
Step 3: Add information
www.ForwardProgress.net(877) 592-6224
Updating Your Page!
Updating your Page regularly with fresh photos, upcoming events, and the latest promotions means your Page won't just look like a profile, it will feel like one, and that will keep users coming back.
Facebook users are used to getting information sorted by what happened most recently or that’s most relevant. If you keep your Page active, which you can do through mobile integrations and applications, you'll find that your fans are more engaged and more interactive.
www.ForwardProgress.net(877) 592-6224
Have a plan – to “Launch”
www.ForwardProgress.net(877) 592-6224
Have a plan – to “Work It”!
www.ForwardProgress.net(877) 592-6224
Create an Ad
www.ForwardProgress.net(877) 592-6224
AssignmentDo all your preparation stepsDecide what type of page your buildingCoordinate your teamDevelop valueDecide on a promotionBe Active!
In case you need more step-by-step………..
www.ForwardProgress.net(877) 592-6224
Upcoming Coaching ProgramsFacebook - Business Building and Lead
GenerationLinkedIn - Sales Techniques – 4 Weeks of
CoachingLinkedIn – Building a Business PresenceWordPress – How to use a Blog to Build Business
Online, Convenient and Replays are available!
Have custom coaching and training programs*
www.ForwardProgress.net(877) 592-6224
Upcoming Class
LinkedIn Accelerated Sales Program – 4 Week Online Group Coaching Series$149 - Starts August 12 – 2PM Central Time4 – Sessions - 2Reviews – Recorded & Live
www.linkedin4sales.eventbrite.com
Sales or Business Development
www.ForwardProgress.net(877) 592-6224
Let’s Connect!TWITTER: www.twitter.com/deandelisleFACEBOOK: www.facebook.com/deandelisleFACEBOOK:
www.facebook.com/ForwardProgressLINKEDIN: www.linkedin.com/in/deandelisle
See you ONLINE!