Upload
sarah-page
View
192
Download
1
Embed Size (px)
DESCRIPTION
Presentation given to members of the Central Fort Bend Chamber Alliance in Rosenberg, TX on April 3, 2014.
Citation preview
Facebook and Twitter 201
Central Fort BendChamber Alliance
April 3, 2014
Using andTo Promote Your Business
Get these slides here::http://sarahtpage.com/FortBend2014/
Agenda
Social media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A
Social Media Strategy
Photo: davidkjelkerud
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
Social Media Don’ts
• Don’t be something you’re not
• Don’t experiment with the company logo
• Don’t think you have to be on every social media channel
• Don’t tell, show• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
Remember: Social media
is not an island.
Photo: lisbokt
Integrate Social with Web
From this …
Integrate Social with Web
… to this …
Use Calls to Action
Content Really Is King
• Put contact info on EVERY PAGE
• Use easy navigation• Keep content current• Use high-quality
content (including photos and video)
• Add calls to action
Facebook 201
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
Savannah Craft Brew FestivaliPhone Photos
Source: Visit Savannah
Facebook Advertising Opportunities
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Pro Tip: BE SPECIFIC
Facebook Advertising
Facebook’s Power Editor
Facebook Advertising Best Practices
Include a call to action.
Combat ad fatigue.
Source: facebook.com
Facebook Advertising Best Practices
Put important content first.
Identify your target audience.
Source: facebook.com
Facebook Advertising Best Practices
Boost important posts.
Use Facebook Offers.
Source: facebook.com
Facebook Advertising Best Practices
Give people something to say.
Use high quality photos.
Source: facebook.com
Twitter 201
http://business.twitter.com
http://ads.twitter.com
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
What Do You Want To Try?
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
Instagram.com/stpconsulting