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Use Facebook to Promote Your Business
Key FeaturesFollowers
PageFans
GroupMembers
ProfileFriends
PersonalizedURL’s
Yes Yes Yes
DiscussionForum
No Yes No
Wall Yes Yes Yes
Extra App.Built in
Yes No No
Messaging to all members
Yes Yes Yes
VisitorStatistics
Yes No No
EventInvitation
Yes Yes Yes
Ad Promotion Yes Yes No
Viewable by non FB users Yes No No
Featured on others Profile Under Favorite Pages (rotated)
In groups section (clustered w/other groups)
Privacy Options No Yes Yes
Promote Your Business
• Facebook Ad’s
• Facebook Marketplace
• Events
• Groups
• Applications
• Photos
Video
Website
Frequent Updates
Promote Your Business
• Facebook Ad’s
• Facebook Marketplace
• Events
• Groups
• Applications
• Photos
Video
Website
Frequent Updates
Pros & Cons
Pros Very ViralHumanizes the businessAllows customers to interact with you and each
other
ConsHard to measure usefulnessYou cant control what fans post on your wallProfessional and personal life can get mixed
Separate Contacts
Friends Colleagues Clients
Photo’s & Video Contact Info. Basic Info.
Contact Info. Status Updates Education/Work History
Wall Links
Friends List
http://www.allfacebook.com/2009/02/facebook-privacy/
Build a Business Page
http://www.facebook.com/pages/create.php
Pages
Groups
RSU Innovation Center
www.rsu.edu/innovation