The Working Stiff's Guide to Social Media and Online Branding

The Working Stiff’s Guide to The Working Stiff’s Guide to Social Media and Online Social Media and Online

Branding!Branding!

Presented by:Phyllis Neill, President & CEO

WeMentor Social Media Marketing

OverviewOverviewIntroduction to WeMentor

MarketingOnline branding, and its

importance in today’s worldDeveloping your online brand Publicizing your online brandMaintaining your online brand

WeMentor MarketingWeMentor MarketingHelping businesses make money with social media marketing

First Birmingham agency to focus exclusively on social media marketing

Partner David Sher, CEO of AmSher

“The Jobseeker’s Guide to Online Branding”

Online Branding: an Online Branding: an overviewoverviewCreating and managing the

“image” by which others perceive you online.

Businesses are doing it – why can’t individuals?

Very few doing well; takes little effort to “stand out” online.

You DON’T need to be a “computer geek” to develop a strong online personal brand.

Online Branding: an Online Branding: an overview overview (con’t)(con’t)

Why is having an online personal brand important?◦It’s the first place people will look to

form opinion of you.◦Finding employment (1 out of every

5 employers used LinkedIn for recruiting; 53% of those look for passive candidates).

Developing A Personal Developing A Personal BrandBrandResearchPersonal evaluationSummary

Developing A Personal Developing A Personal Brand: ResearchBrand: ResearchGoogle yourselfList reasons it’s important to you

personally – will shape your efforts

What makes you unique?Figure out your professional

valuesIdentify KEYWORDS that

represent what you want to do.

Sample personal branding Sample personal branding statements:statements:My name is Sue Shaper, a happily employed

and experienced computer programmer. I am unique because of my ability to interface well with non-technical customers and also because of my relentless attention to quality in documenting my code. I am here to meet like-minded individuals in order to broaden my network of fellow programmers.

Sample personal branding Sample personal branding statementsstatementsMy name is Celeste Thompson, a

20-year sales executive. I am unique because of my ability to meet and exceed sales quotas by being an "antisales“ person, and also because of my goofy but very likeable and earnest personality that gets me noticed. I am here to find a new career in sales management in the healthcare industry.

Sample personal branding Sample personal branding statementsstatementsMy name is Joanne Filwith, an

active, civic-minded stay-at-home mom to 2 beautiful boys. I am unique because I speak Spanish and grew up in a multilingual family. I am here to learn more about poverty issues in Birmingham Alabama and to recruit members for my action committee with the Junior League.

Publicize your personal Publicize your personal brandbrandGet headshot made firstBuy a web domain of your name (i.e.,

www.phyllisneill.com)Get engaged in social media: LinkedIn, Facebook,

Twitter, niche social sites.Start a blogWrite an article

Maintain your personal Maintain your personal brandbrandChoose sites on which to engage:

◦Utilize popular sites ◦Utilize niche industry sites

Establish goals for time spentEstablish a weekly schedule for participating online

Linkedin tips:Linkedin tips:

Thoroughly build out your profile Send Linkedin invites to as many former co-

workers as possibleEvery time you meet someone new, add them to

Linkedin.Specialties: keywords“Linkedin Lunches”

Twitter:Twitter:Follow job tweets (i.e.

@myalabamajob, @b_rmingham_jobs, @my_alabama_job)

Develop custom searches for your keywords and your geography

Tweet links to interesting articles having to do with your preferred line of business

Engage with people in your geography

Get my eBook!Get my eBook!Go to my company website (

www.wementorsmm.com), and look under “Free Stuff” for my eBook:

Questions?Questions?