The 3rd Socail Media Trend = Text Messaging

The 3rd Social Media Trend

Text Campaigns

Hania Warsi @27876Walaa Yassien @21972Christine Castillo @21466Maitha Ahmed @21308

I.M.Wiz Agency

Text Campaigns

Technology has become the major factor in the growth of communication. With the trend of smart phones and the use of various applications, text campaigns has become an effective way to reach probable customers.

It directly affects customers’ behaviors in real time.

The applications and advantages of mobile marketing are endless, and can revolutionize the way you communicate with your audience!

Kinds of Text Campaign Services Text2Win Sweepstakes Breaking News Alerts Mobile Coupons Polls Quality of Service Surveys Trade Show Marketing Local Contests - Radio & TV Media Tracking Retail Database Integration Loyalty Club Tracking

Example of Text Campaignsin the UAE

DU Text Campaigns (2006)- “Pulse and Beat Campaign”

Created by Leo Burnett Dubai, the purpose of the whole campaign was to get people to see DU as a fresh brand where people could feel closer and therefore adapt to the brand. With this campaign, DU’s goal was for people to perceive them as innovative, inclusive, and as a human brand.

Etisalat Campaign (2010)- “Pay and Win”

In line with its environmental objectives, Etisalat launched another environmental-friendly solution. It’s intention is to reduce carbon footprint by encouraging customers to use the electronic channels for viewing and paying their bills. The initiative aims to create awareness towards an important social element as online interactions which includes text messaging…in which it will minimize paper usage and transport costs for the customer.

Thank You for listening!