Sony toekomst van consumenten electronica

The Future of Consumer electronics Vincent@Everts.net

+31647180864@vincente

Slideshare.net/vincente

Friday, June 22, 12

Friday, June 22, 12

Vincent Everts?

Friday, June 22, 12

Social Media

2.0

Friday, June 22, 12

• Mijn Tools

Friday, June 22, 12

Videoblogger

Talk to Me!

Friday, June 22, 12

Friday, June 22, 12

Friday, June 22, 12

Volg Vincent Everts livein zijn elektrische Leaf

- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews

Friday, June 22, 12

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DELL Case

Friday, June 22, 12

Dell notebooks

Friday, June 22, 12

Friday, June 22, 12

Dell & Social Media

Friday, June 22, 12

• 100k employees

• 12 people listen to conversation

• 15 people create policy

• 30.000 did SMACU Training & can listen

• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs

Dell social media

Friday, June 22, 12

• 2007 Twitter: Whats hot?

• 2009 4Square Which locations are hot?

• 2012 Highlight: Location based social media

Friday, June 22, 12

Location based Social Media

Friday, June 22, 12

White pages Appje

Friday, June 22, 12

Whit.li api

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Friday, June 22, 12

4G mooie toekomst

Friday, June 22, 12

Lytro camera

Friday, June 22, 12

Measure yourself

Friday, June 22, 12

Bodymedia

Friday, June 22, 12

The connected everything

Friday, June 22, 12

Security Games

€100.000/atleet

$300Miljoen CCTV

1000 Miloenbudget

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Friday, June 22, 12

Kassa Woonveilig

Friday, June 22, 12

Friday, June 22, 12

• 12MM dik

• 10 sec boot

• super screen

• 10H batteries

Friday, June 22, 12

WeVideo

Friday, June 22, 12

Urthecast Earth HD streaming

Friday, June 22, 12

Ces 2012 Trends

Friday, June 22, 12

Blue Ray

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internet connected TV

2010: 425.0002011: 820.0002013: 60%

bron: GfKFriday, June 22, 12

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0%

30%

60%

90%

KijkplezierPresence

Reclame retentieKoop intentie

Reclame liking

+5%

+27%

+15%

+34%

+17%

ESPN 3D World Cup

Kijkplezier Aanwezigheid Reclameaandacht

Koopintentie

Reclamegenot

2D 3Dbron: Engadget HD

Friday, June 22, 12

• Tablets everywhere!

Friday, June 22, 12

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Internet is pain!

Friday, June 22, 12

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Multi screen

Friday, June 22, 12

Friday, June 22, 12

Gebruiksverdeling

bron: twist 2011Friday, June 22, 12

Tijdsbesteding

bron: twist 2011Friday, June 22, 12

Welk scherm voor wat?

bron: twist 2011Friday, June 22, 12

Aandacht per scherm

bron: twist 2011Friday, June 22, 12

Wat kan je niet missen?

bron: twist 2011Friday, June 22, 12

Friday, June 22, 12

met een volwaardig PSV TV-kanaal

Friday, June 22, 12

Apple TV

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Cut the cable

1.6 miljoen in 2 yr(1,6% of total)

Friday, June 22, 12

3D Revolutie?

Friday, June 22, 12

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

Friday, June 22, 12

7

Friday, June 22, 12

68

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines

Friday, June 22, 12

• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc

Friday, June 22, 12

Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube

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1 miljardWhatsApp berichten per dag

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12

IMPACT ON BUSINESS

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Online bestedingen

2011: 10 billion euro

2009: 9 billion euro

bron: thuiswinkel.org

Web-influenced 48 miljard

Friday, June 22, 12

ProductinformatieSocial toolsFriday, June 22, 12

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

Friday, June 22, 12

beta

Friday, June 22, 12

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YouTube uploadsper minute

0

11

22

33

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II

Friday, June 22, 12

Who talks

Friday, June 22, 12

Social Networking

Friday, June 22, 12

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Customer service

Friday, June 22, 12

“What are you doing in 140 characters”

Friday, June 22, 12

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

Friday, June 22, 12

Friday, June 22, 12

The world is obsessed with Facebook

Friday, June 22, 12

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

Friday, June 22, 12

15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page

Friday, June 22, 12

• s

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Web 2.0 Trend:Co-Creation

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49

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Social Media

2.0

Friday, June 22, 12

www.vincente.nl

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www.twitter.com/vincente

+31647180864

Vincent Everts

Friday, June 22, 12