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presenatie voor sales 22 juni
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The Future of Consumer electronics [email protected]
+31647180864@vincente
Slideshare.net/vincente
Friday, June 22, 12
Friday, June 22, 12
Vincent Everts?
Friday, June 22, 12
Social Media
2.0
Friday, June 22, 12
• Mijn Tools
Friday, June 22, 12
Videoblogger
Talk to Me!
Friday, June 22, 12
Friday, June 22, 12
Friday, June 22, 12
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
Friday, June 22, 12
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DELL Case
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Dell notebooks
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Dell & Social Media
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• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on Twitter/Facebook/Blogs
Dell social media
Friday, June 22, 12
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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Location based Social Media
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White pages Appje
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Whit.li api
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4G mooie toekomst
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Lytro camera
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Measure yourself
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Bodymedia
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The connected everything
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Security Games
€100.000/atleet
$300Miljoen CCTV
1000 Miloenbudget
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Friday, June 22, 12
Kassa Woonveilig
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• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
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WeVideo
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Urthecast Earth HD streaming
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Ces 2012 Trends
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Blue Ray
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internet connected TV
2010: 425.0002011: 820.0002013: 60%
bron: GfKFriday, June 22, 12
Friday, June 22, 12
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0%
30%
60%
90%
KijkplezierPresence
Reclame retentieKoop intentie
Reclame liking
+5%
+27%
+15%
+34%
+17%
ESPN 3D World Cup
Kijkplezier Aanwezigheid Reclameaandacht
Koopintentie
Reclamegenot
2D 3Dbron: Engadget HD
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• Tablets everywhere!
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Internet is pain!
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Multi screen
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Gebruiksverdeling
bron: twist 2011Friday, June 22, 12
Tijdsbesteding
bron: twist 2011Friday, June 22, 12
Welk scherm voor wat?
bron: twist 2011Friday, June 22, 12
Aandacht per scherm
bron: twist 2011Friday, June 22, 12
Wat kan je niet missen?
bron: twist 2011Friday, June 22, 12
Friday, June 22, 12
met een volwaardig PSV TV-kanaal
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Apple TV
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Cut the cable
1.6 miljoen in 2 yr(1,6% of total)
Friday, June 22, 12
3D Revolutie?
Friday, June 22, 12
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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7
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68
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
Friday, June 22, 12
• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Friday, June 22, 12
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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1 miljardWhatsApp berichten per dag
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12
IMPACT ON BUSINESS
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Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
Friday, June 22, 12
ProductinformatieSocial toolsFriday, June 22, 12
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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beta
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YouTube uploadsper minute
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
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Who talks
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Social Networking
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Customer service
Friday, June 22, 12
“What are you doing in 140 characters”
Friday, June 22, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Friday, June 22, 12
Friday, June 22, 12
The world is obsessed with Facebook
Friday, June 22, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Friday, June 22, 12
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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• s
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Web 2.0 Trend:Co-Creation
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49
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Social Media
2.0
Friday, June 22, 12
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
Friday, June 22, 12