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Talk on SoLoMo at Republic Polytechnic to staff of School of Infocomms 9 May 2013
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SoLoMo
Reinventing Digital
Marketing
Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/
www.techsailor.com
www.fb.me/techsailor Singapore – Malaysia – China
Contact me on Email or Linkedin for a copy of the slides
SoLoMo Facts and Statistics
90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association
“ World #1
58% of Singapore is on Facebook That is over 2.7 million users
- Socialbakers.com
Singaporeans spend the
most time on Facebook
38 minutes and 46 seconds per session
Americans spend 20 minutes and 46 seconds
- Experian Hitwise
World #1
We believe every phone should be
social… We are going to become a
mobile company”
“
36% of Asia’s technology savvy markets
use location services to find restaurants
and entertainment venues nearby”
- TNS (Mobile Life study)
“
63% of the
respondents
in Singapore
are using
location
services”
- TNS (Mobile Life study)
“ World #1
5 cases
of creative SoLoMo
applications
The tour guide resides in your phone
Innovative Endless Racing iPhone game
puts VrijVerzekerd.nl in the limelight
Reward your pet with a check in!
Facedeals checks you in… by face…
Shopkick adds a kick to shopping!
4 tips
on building your SoLoMo
presence
Tip #1 Devise a Holistic SoLoMo
Strategy
#1: Holistic SoLoMo Strategy
What are your objectives, target
audiences and KPIs?”
- Techsailor
“
#1: Holistic SoLoMo Strategy
Digital Marketing
Crossroads
Which Digital
Marketing platforms
and channels to use?
Tip #2 Develop Integration and
Synergy between Marketing
Platforms
#2: Integration and Synergy
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
#2: Integration and Synergy
Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
Tip #3 Build an engaged
Community
#3: Community Building
Focus on how to be social, not on
how to do social.”
- Jay Baer
“
#3: Community Building
Conversation is king. Content is just
something to talk about.”
- Cory Doctorow
“
Tip #4 Structure actionable
Performance Measurements
#4: Performance Measurement
#4: Performance Measurement
Define Metrics
Align with strategy
Derive actionable insights
The 4 tips
Devise a holistic SoLoMo Strategy
Develop integration and synergy between
marketing platforms
Build an engaging Community
Structure actionable performance
measurements
DO NOT venture into SoLoMo unless
you’ve figured out how to…
SoLoMo Thursday by Techsailor
Visit SoLoMoThursday.com
Leon CK Leong Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me leon@techsailor.com OR
Link me in sg.linkedin.com/in/leonck/
If you would like to have a copy of the slides…
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