Social Selling and Social CRM Seminar with Shane Gibson

Socialized.me/dtmselling @SocializedTeam

Social Selling The New Rules of Engagement in Sales and Marketing

with Shane Gibson

Saying you don’t believe in social

media is like saying you don’t believe

in the internet

“The Customer Owns Your Brand”

Why You Shouldn’t1. You have hired morons – even if you trained

them they would just be motivated morons.2. You have so much profitable business that

you couldn’t handle any more3. Your product is substandard4. Your company and culture have major

issues5. You haven’t or will not equip them

Why You Should1. It’s not marketing it’s

talking to customers2. It adds to value added

frequency versus just sales touch-points

3. It opens up new channels

4. It can save time5. Load balance your

branding – we all become ambassadors

6. Immediate data instead of compiled and stale data

7. It makes them almost as smart as your customer

8. You can see the activity9. It builds a passive pipeline

and makes projections easier It builds a fence around the customer

10. It elevates sales people above pitch artist to trusted advisor

Selling

“… is about creating an environment where an

act of faith can take place”

• Value added frequent contact consistently over time.

• More value and more time means more trust

900 million 1Billion

175 200 Million

300 million updates/day

3Billion Views/Day

The Rules of Engagement#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Leverage through influencers and community

Who’s Mitch?

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