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Hannah GibsonAccount Manager
Attacat Internet Marketing
Social Media
Internet Marketing Agency Services
Pay-per-click (Google AdWords, AdCenter, YSM)
Search Engine Optimisation
Google Analytics
Conversion Rate Optimisation
User Testing
Social Media
www.attacat.co.uk
About Attacat
Planning Measuring Types of social sites Website/blog Facebook YouTube Twitter Content syndication
Social Media
Planning
• Target audience
• Define messaging
• What types of media should you use
• Where are your target audience using social platforms
• What platforms will get best exposure
Planning
• Content
• What are you going to say?
• Who is going to say it?
• How often?
Planning
• Goals
• Define your goals – x no. of followers, x no. of tickets sold for next gig, x no. of album sales
• Awareness
• How will you measure success of campaign
• Measuring impact & reach
Measuring• Google Analytics
• Free
• Install on own website
• Tracks all traffic sent to the site
• Ability to set 'goals'
• URL shortening tools (bit.ly)
• Free
• Tracks how many clicked on your link
Type of ‘Social’ site
• Social Bookmarking
• Video Sharing
• Photo Sharing
• Social Networks
Social BookmarkingSocial bookmarking is a method for Internet users to organise, store, manage and search for bookmarks of resources online.
Video Sharing
Image Sharing
Social Networks
Identify list of sites you will use
• Think about:• popularity of site• demographics• uses – divide into categories: networking, bookmarking, video,
images, blogging
Name grab• Register name with all sites• Use sites such as http://namechk.com/
Own Website/Blog
• Various free platforms• WordPress, Blogger, Weebly
• Customisation – look and feel
• Add basic content pages• Homepage, About us, Contact, Blog, Gallery, Videos
• Add links to social pages• Add social feeds, buttons to blog posts
• Audience reach for your band
– Location
– Age
– Similar music interests
• Use Facebook advertising
Facebook - Page vs Group?
•Page
•Setup by organisation itself
•More control over content
•Customisation of page
•Can't message all fans
•Have to select people individually to invite
•Group
•Setup by anyone with interest in subject
•Content is added by any member of group
•Cannot customise look of page
•Can message all members
•Can invite all members
Facebook• Customisation
• Bespoke landing page
• YouTube Channel
• Events tabs
• iFrames
• Find out how to create custom pages http://www.attacat.co.uk/brain/facebook-pages-iframes-for-non-developers
• Good e.g. http://www.facebook.com/MyCokeRewards
• Gaining ‘Likes’
– Friends & family
– ‘like’ other band pages
– Competitions
– giveaways
– advertising
Example
YouTube
• Customise – colours, background, add logo• Add information – about, hometown, website
Adding Videos• Title – use band name, song name, also the word ‘video’• Description – sensible description, can also add links to
website• Tags – include band name, music genre (use one from
‘popular genres’)• Optional - transcripts
Creating a YouTube channel
Create profile – add bio, link to website
Photo – use logo or photo of band
Follow friends, family, bands you like
Find people with similar interests in music etc
Listen to what others are saying, and start conversing, more likely to follow you back
Search Search for 'Aberdeen' or 'Aberdeen music' etc
Easier to engage with people in local area, common interests
Retweet links to content, videos etc you think you're followers with appreciate
Hashtags # use them properly or not at all
#FF – good way to pick up followers
Monitoring
TweetDeck Free application
Search columns
Link up with bit.ly
Facebook – not so good with TweetDeck
Social mention
Google Alerts
Content Syndication
• When to & when not to
– Consider your audience
– Multiple applications that can be used, pushing to all platforms is not right
– Use tools such as dlvr.it
Takeaways
Have a clear strategy & focus
Post regularly but don't overdo it
Show appreciation to audience
Monitor
Measure
Need help?Get in touch! @attacat_han
