Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

Sociable! with @sjagger and @shanegibson

How Social Media and Social Networking are Turning Sales and Marketing Upside-down

@sjagger @shanegibson

SociableBook.com @shanegibson @sjagger

“I think that’s going to break.”


“The Customer Owns Your Brand”


We Still Use Old Media


600 million


90 Million


100 million updates/day


1Billion Views/Day


“If you think you are a leader and no one is following you...

You’re actually just going for a walk”



The Reverse Drip


Don’t outsource your personal

brand


Social Media Belongs to Everyone



George Moen – CEO, Blenz Coffee






Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent


Listening

Social media is more about listening and dialogue

than it is about broadcasting.


Listening Tools

•http://Search.twitter.com

•http://Backtweets.com

•http://Google.com/alerts

•http://Blogsearch.google.com

•http://www.twazzup.com/

http://Search.twitter.com/

http://Backtweets.com/

http://Google.com/alerts

http://Blogsearch.google.com/

http://www.twazzup.com/


Twitter search


Backtweets




Twazzup


Hootsuite.com





Use Multiple Channels

Engagementdb.com


Getting Real


Launch Plan1. Identify Your Goal

2. Identify Your Target Audience

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Your Market Intimately

7. Create Content Mixing Marketing and Community

8. Get Sociable!


Resources

•StephenJagger.com

•Closingbigger.net

•@ShaneGibson

•@SJagger

Technology

Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!