Social Media Monitoring Bootcamp Presentation

Web Monitoring and Analysis #msmbc10

Michelle Chmielewski Community Manager

@Synthesio @MiChmski

Monitoring is all about the numbers, right?

I’m 24

I’m 24 The average age of Synthesio employees is 29

I’m 24

3 700

The average age of Synthesio employees is 29

I’m 24

3 700 15

The average age of Synthesio employees is 29

I’m 24

3 700 15

0 0

The average age of Synthesio employees is 29

Maybe not…

You need to LISTEN to what people are saying first

But not necessarily all of it

Marketing can’t be controlled by a dashboard…

Social media (monitoring) is about people

Maybe a little too much, sometimes

#captainamericasays

in the countries & languages you want

Listen to who’s talking about you

Be precise

Monitoring dashboards are no more than tools

Human analysis is what makes the difference

Humans can detect nuances that automation can’t

Make social media monitoring fit your needs

Customize your dashboard, widgets, alerts, and reports

Everyone is different

So are you

We can help

We would love to

to what you have to say