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Online MediaMini-Boot Camp
140 characters or less
Why are you here?
Agenda
Online philosophyFacebookTwitterBroadcast mediaBlogs and websitesGoogle5 things you should do online now
ONLINE PHILOSOPHY
Determine how much money and time you are willing to spend
Pick a limited number of online outlets - strategyEstablish your online personality
What’s your mix? Personal, professional, institutionalDecide what you want from social media
Push information, listen, connect, learn, collaborateDetermine your work flow
Social media should be an integrated, natural outgrowth of your personality and work life.
Safe Church and life online
You can be online with limited commitment of time, money and energy. But it is a discipline.
My online philosophy
Purpose of being online is to create and foster connections, relationships…to gain an audience for communicating with. Listen and learn about news, audience, happenings Push news into wider audience. Developing relationships for exchange of information
140 characters or less
What is your online philosophy?
SOCIAL MEDIA
Strengths: Huge, evolving, many usersWeaknesses: Low control, little reliable privacy, can be confusing, time
Strengths: Quick, short, easy, hipWeaknesses: High drop out rate, may be fleeting technology
BROADCAST MEDIA
OTHER ONLINE MEDIA
Blogs Strengths: Generally free, flexible, can be
personalized, interactive Weaknesses: Still limited capacity, need to know your
way around the Internet a bitWebsites
Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive
Weaknesses: Can become static, can be difficult to update, transferability, not interactive
Gmail, Google Docs, Picasa, Google Calendar Strengths: Free, easy to use, shareable, embeddable,
collaborative, works with mail programs Weaknesses: In the clouds, email has the gmail.com
extensionGoogle Apps
Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs
Weaknesses: In the clouds, confusing to set up
Similar services abound, few are as pervasive
5 things you should do online now…
$20: Use a blogging platform – like Wordpress – to build a website or blog Buying a url will cost $10, redirecting your blog to the
website will cost $20Free: Get a youtube account and start uploading
videos Free: Either get a gmail account or sign-up for
Google Apps and use the free email, calendar, and photo sharing
Free: Set up a Facebook Fan Page for your community
$10: Buy a vanity url for your community
Online Media Tips
You cannot break the Internet – every mistake can be fixedSet up a personal email – keep your work email and personal
email separate.Use an RSS reader.Comment on other writing – blogs, Tweets, status updatesPurchase URLs – get to know GoDaddy wellChoose a good profile pic and use it everywhereDon’t know how to do something? Google it. Google
everything.Use a good browser, Google Chrome, Firefox. Get rid of
Internet ExplorerConsider getting a smart phone with a data plan.Consider getting a hand-held video camera, like a FlipStrategy, strategy, strategy
