Social Media for Professional and Personal Growth

THOMAS J. FOX

SOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH

Western MA

What is Social Media

Online

conversations

supported by

digital tools.

What is Social Media?

Western MA

Why is Social Media Important

• Individuals want to be connected to things they care

about.

• People want transparency.

• Relationships formed are more powerful than

advertising.

• Power to define and control brand slipping from

organizations.

Western MA

DEFINE YOUR OBJECTIVES

Manage Expectations

Empower

Build Strategic Relationships

Build Your Brand

Tell Your Story

Brand Storytelling…

•What do you stand for?

•What is your purpose?

•What are your core values?

Self Analysis

•Talk ‘to’ your community – not ‘at’.

•Develop a dialog.

•Build on common interests.

Positioning

•Discuss your values.

•How have you helped others?

•How can you help your community?

Educate

MAKING SOCIAL MEDIA WORK

Social media Is 100% Engagement

Make a Plan

Social Media Explained Via Donuts

Twitter I’m eating a #donut.

Facebook I like donuts.

Foursquare This is where I eat donuts.

Instagram Here’s a vintage photo of my donut.

YouTube Here I am eating a donut.

LinkedIn My skills include eating donuts.

Pinterest Here’s a donut recipe.

LastFM Now listening to “Donuts.”

G+ I’m a Google employee who eats donuts.

Western MAFrom www.geekinheels.com

Experiment

Share

Listen

Proactive

Engagement Strategies

Personalize your brand

Respond to questions and comments

Prompt a response

Be brief

Share a variety of content

Encourage user-generated content

Recognize fans

Be consistent

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Build Your Approach

Social media is a journey, not a destination.

Trust is cultivated through sharing.

Core values can’t be faked.

Know why you matter.

Make it matter to others – Tell Your Story!

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BUILDING YOUR PERSONAL BRAND

Authenticity

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A Brave New World Western MA

Hit the Road!

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Relationship Building Is Valuable

• The relationships you build through networking all have the possibility of

evolving into opportunities – some professional, others personal.

– The most important thing you need to know about networking is that

it can be a slow process.

• Relationships take time.

– You have to build trust and allow people the opportunity to

understand the value you represent.

– Like planting a seed and watching it grow into a healthy tree.

Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.

Ain’t No Business…

• Networking is just like any muscle in your body.

– You have to work it out to get the most out of it.

• You’re a brand. And like popular brands, you have to position yourself

toward your audience.

• Taking the time to simply talk with people is an invaluable investment that

has far-reaching results.

• Business has to take a back seat when building relationships.

– Honest conversation and care is genuinely felt by others, and it is

something not commonly experienced on a daily basis.

Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.

Engage!

Western MA

Networking 101Western MA

Get Together!

Western MA

Whatcha Doin’?

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Help Me, Help You!

Western MA

Questions?

Thank You

THOMAS J. FOX

Phone: 413-330-5254Email: thomfox@thomfox.comTwitter: @ThomasJFox