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An overview of social media use in business and personal branding.
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THOMAS J. FOX
SOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH
Western MA
What is Social Media
Online
conversations
supported by
digital tools.
What is Social Media?
Western MA
Why is Social Media Important
• Individuals want to be connected to things they care
about.
• People want transparency.
• Relationships formed are more powerful than
advertising.
• Power to define and control brand slipping from
organizations.
Western MA
DEFINE YOUR OBJECTIVES
Manage Expectations
Empower
Build Strategic Relationships
Build Your Brand
Tell Your Story
Brand Storytelling…
•What do you stand for?
•What is your purpose?
•What are your core values?
Self Analysis
•Talk ‘to’ your community – not ‘at’.
•Develop a dialog.
•Build on common interests.
Positioning
•Discuss your values.
•How have you helped others?
•How can you help your community?
Educate
MAKING SOCIAL MEDIA WORK
Social media Is 100% Engagement
Make a Plan
Social Media Explained Via Donuts
Twitter I’m eating a #donut.
Facebook I like donuts.
Foursquare This is where I eat donuts.
Instagram Here’s a vintage photo of my donut.
YouTube Here I am eating a donut.
LinkedIn My skills include eating donuts.
Pinterest Here’s a donut recipe.
LastFM Now listening to “Donuts.”
G+ I’m a Google employee who eats donuts.
Western MAFrom www.geekinheels.com
Experiment
Share
Listen
Proactive
Engagement Strategies
Personalize your brand
Respond to questions and comments
Prompt a response
Be brief
Share a variety of content
Encourage user-generated content
Recognize fans
Be consistent
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Build Your Approach
Social media is a journey, not a destination.
Trust is cultivated through sharing.
Core values can’t be faked.
Know why you matter.
Make it matter to others – Tell Your Story!
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BUILDING YOUR PERSONAL BRAND
Authenticity
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A Brave New World Western MA
Hit the Road!
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Relationship Building Is Valuable
• The relationships you build through networking all have the possibility of
evolving into opportunities – some professional, others personal.
– The most important thing you need to know about networking is that
it can be a slow process.
• Relationships take time.
– You have to build trust and allow people the opportunity to
understand the value you represent.
– Like planting a seed and watching it grow into a healthy tree.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Ain’t No Business…
• Networking is just like any muscle in your body.
– You have to work it out to get the most out of it.
• You’re a brand. And like popular brands, you have to position yourself
toward your audience.
• Taking the time to simply talk with people is an invaluable investment that
has far-reaching results.
• Business has to take a back seat when building relationships.
– Honest conversation and care is genuinely felt by others, and it is
something not commonly experienced on a daily basis.
Western MAFrom the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno.
Engage!
Western MA
Networking 101Western MA
Get Together!
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Whatcha Doin’?
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Help Me, Help You!
Western MA
Questions?
