Social Media For Agencies

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A guide to revenue models that work.

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A GuideSOCIAL MEDIA FOR

AGENCIES

Consulting

Advertising

Special Initiatives

Design

Strategy

Engagement

Production

Data

Third Party Validation

Solv ing the b iggest problem for agencies

REVENUE

Training• Internal

Stakeholders• Community

Managers

Enterprise 2.0 • Internal

Community• Vendor

Community

Value Add• Fan rewards• Loyalty programs• Network

Representatives

CONSULTING

Contests

Network rules

Terms of service

Legal Execution

Strategy

Tools

Campaigns

Trans mediaIMC integrationsFundraisingNetwork LaunchesBlogger OutreachProduct LaunchWebinars

SPECIAL INITIATIVES

Quick assets

Istock photo

Blog Photos

Core Designs

Visual Communicat ion Ass is tance

DESIGN

Facebook

Growth Ads

Engagement Ads

Linkedin

B2B Ads

Outreach

Twitter

Promoted interactions

More on the way

Google

Google+ Soon

Ad words

Display Network

ADVERTISING

Execution

Market Research

Engagement

Network Selection

STRATEGY

Eng

agem

ent After-hour

coverage

Opportunity Identification

Keyword lists

High volume assistance

ENGAGEMENT

VideosImagesLive EventsPOS Displays

PRODUCTION

Act ive Soc ia l Media Moni tor ing and s tat is t ica l analys is .

DATA

One Question:

Is the Community Manager Doing Their Job?

THIRD PARTY VALIDATION

WORD OF WARNING…

Success in Social Media is the result of a close partnership…

If the agency doesn’t add value it will be replaced.

SUCCESS…

Mike Handy

@mhandy1 on Twitter

marketinghandy@gmail.com

Feel free to contact with Questions, Comments, or Consulting needs…

THE END

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