Social media abilene rotary-sep2011

1

Social media marketing

Social media marketing

By Dave Hogan, APRFor Rotary Club of Abilene

Abilene, TexasSeptember 16, 2011

Our goals today Discuss three reasons why you should

use social media for your business or organization

Focus on two popular social media services: Facebook and LinkedIn

2

We’ve come a long way

3

4

TV & Radi

o

News-paper

s

Special

events

Maga-

zines

Direct

mail

Community servic

e

Traditional marketing channels

News-letter

s

5

SEO & Googl

e searc

h

Biz websit

e Social media

Email marketi

ng

Modern marketing channels

Intranet sites

Online

adver-tising

What is your optimal mix of traditional and

modern marketing channels?

6

Why use social media for business marketing?

Reason # 1: Go where your customers are hanging out:

Leading social media sites attract huge audiences

7

8

Facebook has more than 750 million users worldwide; twice the population of the U.S.

Facebook users spend 700 billion minutes per month on Facebook

Nearly half of 18 to 34 year olds check Facebook when they wake up each morning

48% of young Americans say they get their NEWS from Facebook

Why use social media for business marketing?

Reason # 2: Unlike advertising, direct mail and traditional PR, social media can establish a deeper sense of “community” and “relationship” with your customers. This “bonding” can result in more loyal and longer-lasting customers.

9

Starbuck’s Facebook Page

(25 million fans!)

10

Why use social media for business marketing?

Reason # 3: Social media marketing is cost effective compared with direct mail and traditional advertising media

11

12

13

Tips for using Facebook professionally:

Create a Facebook “page,” not a “profile” or “group” Your FB page is NOT primarily for advertising Let your personality show Post frequently

(more)

14

Tips for using Facebook professionally:(continued)

Share photos, videos Promote your Facebook page actively -- in your store or office, on your business cards and in your ads Consider advertising opportunities on Facebook

15

16

17

18

LinkedIn is a different kind of social network

LinkedIn is designed for business associates and clients

The tone of LinkedIn is more professional

LinkedIn has high acceptance and credibility

19

20

More than 100 million members in more than 200 countries

Executives from all of the Fortune 500 companies found on LinkedIn

More than 1 million company pages

21

Company pages on LinkedIn

22

benefits

Establish your professional ID or personal brand

Network with clients, other professionals

Keep up with new trends and chatter in your profession

Build your organization’s reputation and raise its visibility

Use for employee recruitment and hiring purposes

23

tips

Include your photo with your profile

Include links to your website, blog, Twitter account

Join professional groups

Post status updates frequently

Make sure your business profile is up-to-date

Connect with customers, business associates, peers

24

For more information

• Facebook pages: http://www.facebook.com/FacebookPages

• Facebook marketing solutions: http://www.facebook.com/marketing

• All About Facebook (blog): http://www.allfacebook.com/

• LinkedIn learning center: http://learn.linkedin.com/

• LinkedIn’s channel on YouTube:http://www.youtube.com/user/LinkedIn?blend=1&ob=5

25

26

About the speaker

E-mail: dahogan@yahoo.com

Linkedin: http://www.linkedin.com/in/dahogan76

Twitter: http://www.twitter.com/dahogan

Slideshare: http://www.slideshare.net/dahogan

Got questions?

27