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Social Business and Social Media Policies. Why they are worth considering.
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@ShannonEastman
TitleSubtitleSocial Media, Business and
Policies – February 2012
@ShannonEastman
Contents
@ShannonEastman
Hands up!
@ShannonEastman
@ShannonEastman
@ShannonEastman
The part that is changing…
@ShannonEastman
The part that is changing
@ShannonEastman
The part that is changing…
Social Media Policies.
@ShannonEastman
The part that changed.
@ShannonEastman
Social media is here. Social media pitfalls are here. Social media policies are not here enough.
@ShannonEastman
Whoops!
- immediately retweeted by many of the agency's 20,000+ Twitter followers
- screengrabs were quickly captured before the tweet could be deleted.
- an employee with access to the Secret Service's Twitter account, mistakenly believing it to be their personal account, posted the unapproved and inappropriate tweet.
@ShannonEastman
Whoops!
In just 4 days: -YouTube-Vimeo -Twitter-Facebook -YouTube -Mainstream Media-Nestle boycott 10 million in 20 provinces.
@ShannonEastman
Whoops!
Israel’s Army had to call off a planned raid on suspected militants in the West Bank because a soldier posted details of the operation on Facebook.
@ShannonEastman
What does this tell us?
Accidents happen. So what precautions are available?
Sometimes you wont see it coming.
You can’t assume there will be common sense.
@ShannonEastman
Back to basics:
Social business should consider all stakeholder groups.
Social Media Policies should too!
Including:
@ShannonEastman
Back to basics:
Governance + real time processes + education in the evolution + scalability.
2.Gather the team from your unique groups.
3.The objective is to build a culture people want to be a part of.
4.Consider the law, the legal ramifications.
5.Policies + guidelines = ideal
6.Consider 2 policies. One for employees using social media on behalf of your business and one for employees using social media for personal use.
@ShannonEastman
Thank-you
Shannon EastmanManaging Director
077 2031 2585
Shannon@TCSdigitalworld.comwww.TCSdigitalworld.com
@ShannonEastmanwww.linkedin.com/in/ShannonEastman
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