Redesigning Your Website: When, Why, & How - SEO.com

Redesign Your Website: When, Why, and How

Redesigning Your Website

• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website

#seowebinar #seo

When To Redesign

When To Redesign

#seowebinar #seo

39% of marketers feel a company should redesign their website every 13-24 months...

29% of marketers feel a website should be re-designed every 25-36 months

Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign

Why Redesign?

Why Redesign?

• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales

#seowebinar #seo

How To Redesign

Design For Users

#seowebinar #seo

Usability

#seowebinar #seo

Your website should help users find what they are looking for through a good navigation and internal link structure

Usability

#seowebinar #seo

Your website should help answer questions you users have or solve their problems.

Usability

#seowebinar #seo

Your website should have visible calls to action to help guide them to their solution.

Usability

#seowebinar #seo

Usability

#seowebinar #seo

Site Content

• Provide content that helps answer a question or provides a solution to a problem

• Concise content– Get to the point quickly– Cut out unnecessary information– Use easy-to-understand, shorter, common words

and phrases– Avoid long paragraphs and sentences.

#seowebinar #seo

Site Content

#seowebinar #seo

Use Headings To Break Up Content

Site Content

#seowebinar #seo

Helps Users Scan Content Quickly

Source: http://mashable.com/2011/09/12/website-usability-tips/

Site Content

#seowebinar #seo

Use Bulleted Lists

Social Awareness / Sharing

#seowebinar #seo

Social Awareness / Sharing

#seowebinar #seo

Social Awareness / Sharing

#seowebinar #seo

Structure For Crawlers

#seowebinar #seo

Wordpress

• SEO Friendly

• Plugins = Supercharged SEO

#seowebinar #seo

Wordpress

#seowebinar #seo

SEO Wordpress Plugins

#seowebinar #seo

SEO Wordpress Plugins

• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker

#seowebinar #seo

Attribution

#seowebinar #seo

Google Analytics

• Proper Installation– Updated code in the footer

• Lead Tracking• Ecommerce Tracking

#seowebinar #seo

Navigation

#seowebinar #seo

URL Structure

#seowebinar #seo

http://www.seo.com/learn-how-to-do-seo/

http://www.seo.com/learnhowtodoseo76484.html?39872

VS

Internal Linking

#seowebinar #seo

Internal Linking

• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content

is about

#seowebinar #seo

Schema Markup

#seowebinar #seo

This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages….

On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.

Schema Markup

• Products• Locations• Events• Person• Reviews

#seowebinar #seo

Authorship Markup

#seowebinar #seo

Conclusion

• When To Redesign Your Website– Every 1-3 Years

• Why You Should Redesign Your Website– Usability, professional, branding, customization,

lead gen• How To Redesign Your Website

– User Friendly– SEO Friendly

#seowebinar #seo

Questions?

Thanks!!!

#seowebinar #seo

Greg ShueyVP Client Services

Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03