Program V Regional EACD Lisbon Debate 2010

5.30 – 5.45 pm

Presentation of the EACDThe EACD Regional Debate will open with a short Presentation on the European Association of Com-munication Directors by coordinator Rui Martins.

5.45 – 6.15 pm

The Limits of Sustainability Will corporate sustainability save the planet or is it just another fad? Or is it even worse, a smoke-screen for BwU - Business worse than Usual? Luis Paulo will outline CTT’s commitment to sustaina-bility, which, as well as benefitting society, provides them with a competitive edge.

6.15 – 6.45 pm

Measurement and Evaluation of CSR at IBM Based on the IBM corporate citizenship programme, Lara Campos Tropa will focus on the way a small part of a global company can manage, measure and evaluate its locally developed CSR programmes.

6.45 – 7.15 pm

Make Acts not WordsThe era of the “eco2soc crises” (economic and ecological crises, with their social outcomes) is one more reason for corporate communication to show its “eco2soc consciousness” to the community. Yannis Freris will explain how an organisation can position itself as a real citizen through its actions.

7.15 – 8.00 pm

Get-TogetherWhen the speeches have been given and all your questions have been answered, there will be the opportunity to relax with refreshments,network with your peers from across your region, and discuss the outcome of the day’s events.

T H E E A C D R E G I O N A L D E B A T E S 2 0 1 0

AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM

L I S B O N / P O R T U G A L

S C H E D U L E

M A Y 1 0 , 2 0 1 0 • 5 . 3 0 P M • C T T

T H E H O S T

A B O U T T H E R E G I O N A L D E B A T E S

With more than 60 events having already taken place in capital cities across Europe since March 2008, the EACD‘s Regional Debates place the communications profession in both a pan-European and re-gional context. The debates bring together EACD members to network and connect whilst further promoting the EACD‘s vision, and gives communicators the opportunity to learn from one another‘s ideas and experiences.

www.eacd-online.eu

CTTRua da Palma, 2361100-995 Lisbon

Corporate Social ResponsibilityA multistakeholder’s approach to sustainability in times of turmoil

Luis PauloSustainability DirectorCTT

Lara Campos TropaWorkforce & Field Enablement in Marketing, Communications and Citizenhip ResponsibleIBM Portugal

Yannis FrerisHead of Corporate Communication & Sustainable Development Gefyra Head of CSR Working GroupEuropean Association of Communication Directors

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Please register by the 8th of May, 2010

by fax or by email to regionaldebates@eacd-online.eu.

RE G IS T R AT IONF a x +32 ( 0 ) 2 219 22 92

European Association of Communication Directors (EACD) 37, Square de Meeûs B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@eacd-online.eu www.eacd-online.eu

T H E E A C D R E G I O N A L D E B A T E S 2 0 1 0

AUSTRIA I BELGIUM I BULGARIA I CROATIA I CYPRUS I CZECH REPUBLIC I DENMARK I ESTONIA I FINLAND I FRANCE I GERMANY I GREECE I HUNGARY I ICELAND I IRELAND I ITALY I LITHUANIA I LUXEMBOURG I MALTA I MONTENEGRO I NETHERLANDS I NORWAY I POLAND I PORTUGAL I ROMANIA I RUSSIA I SERBIA I SLOVAK REPUBLIC I SLOVENIA I SPAIN I SWEDEN I SWITZERLAND I TURKEY I UNITED KINGDOM

L I S B O N / P O R T U G A L

Corporate Social ResponsibilityA multistakeholder’s approach to sustainability in times of turmoil

M A Y 1 0 , 2 0 1 0 • 5 . 3 0 P M • C T T