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Small theory and exercise in personal branding: you in 5 brands
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Personal Branding
The Power of Personality
… is recognizable… is distinctive… is all about creating the right associations
A Brand ……
A Brand ……
... makes the complex world a lot easier to understand… makes you a lot easierto understand by the complex world… wants to be desirable
Isn’t that what every person wants?
Connect your personality with branding
Personal branding is ..
Represent a company by a person
Personal branding is ..Represent a person by a company
or
or
or
or
or
or
or
or
Personal branding is ….
Branding of people and persons
Personal branding needed in …
PoliticsDatingInternshipsJob applicationsCareer management
Search and make the right match
Dating with brands
Design your personal brand?
Name and logoMission, the ultimate goalCompetencies/skillsValuesPersonalityHeroes or favourite brands
Kees van het Hof in 5 brands
Care and commitment
Pers
onal
ity
Com
pete
ncie
sMotivate people
Values
No fun no glory
Mis
sion
Happiness in connecting
Personalheroes
Unorthodox and creative
Create your brand in 20 minutes1. Make couples2. Take your photo3. Take two flip-over sheets and markers4. Interview each other5. Create a picture of your mate by using five
brands only, describing:– Goals/ambition– Special skills/competencies– Values– Personality– Heroes
6. Present one of the sheets to the group in an elevator speech
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