My AIESEC story

My AIESEC story

We need to communicate AIESEC

In Greek

SIMPLY

Story telling

Simplicity & Story telling

People buy WHY you do it, not what you do!

Simplicity & Story telling has two conditions:

AIESEC understandi

ngPersonal

experience understanding

Golden circles theory

WHY

• Empowering young people for “peace and fulfillment of humankind’s potential

HOW

• Value-based platform• Exploration and development of leadership

potential accessible to high volume of young people

• Experiential learning, cross-cultural understanding and creating positive impact

WHAT

• AIESEC XP and programs• Value proposition

What is your own?

Take a piece of paper

Why am I in AIESEC now?(instead all the other options I had)

How does this connect with my personal future plans and dreams?

What have I gained from my XP in AIESEC?

Would I recommend this XP to other people? and if yes why?

Share your own WHY-HOW-WHAT

Communicating AIESEC to different stakeholders

It’s not about…

Imagine doing a classroom presentation to 50 students.

(Economics 1st year)

How would you present AIESEC in order to attract them?

2 minutes!

Imagine meeting a professor. (English Department)

How would you present AIESEC in order to attract them?

1 minute!

Imagine having a conversation with your parents.

How would you present AIESEC in order to make them understand it

and agree on your decision to join it?2 minutes!

Tips

Give examples/share stories Use arguments with data Customize your message according to type of audience Efficiency of communication depends on how well you

know your audience! Try to “sell” your personal XP with honesty Communicate through simple examples

Story telling VS Branding

Information that I want to communicate

To have clean clothes

Washing machine

Brand washing machine

Final Message

Clean clothes

We are all brand ambassadors!

Keep it simple and real ;)

Thank you