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My AIESEC story

My AIESEC story

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Page 1: My AIESEC story

My AIESEC story

Page 2: My AIESEC story

We need to communicate AIESEC

In Greek

SIMPLY

Story telling

Page 3: My AIESEC story

Simplicity & Story telling

People buy WHY you do it, not what you do!

Page 4: My AIESEC story

Simplicity & Story telling has two conditions:

AIESEC understandi

ngPersonal

experience understanding

Page 5: My AIESEC story

Golden circles theory

Page 6: My AIESEC story

WHY

• Empowering young people for “peace and fulfillment of humankind’s potential

HOW

• Value-based platform• Exploration and development of leadership

potential accessible to high volume of young people

• Experiential learning, cross-cultural understanding and creating positive impact

WHAT

• AIESEC XP and programs• Value proposition

Page 7: My AIESEC story

What is your own?

Page 8: My AIESEC story

Take a piece of paper

Page 9: My AIESEC story

Why am I in AIESEC now?(instead all the other options I had)

Page 10: My AIESEC story

How does this connect with my personal future plans and dreams?

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What have I gained from my XP in AIESEC?

Page 12: My AIESEC story

Would I recommend this XP to other people? and if yes why?

Page 13: My AIESEC story

Share your own WHY-HOW-WHAT

Page 14: My AIESEC story

Communicating AIESEC to different stakeholders

It’s not about…

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Imagine doing a classroom presentation to 50 students.

(Economics 1st year)

How would you present AIESEC in order to attract them?

2 minutes!

Page 16: My AIESEC story

Imagine meeting a professor. (English Department)

How would you present AIESEC in order to attract them?

1 minute!

Page 17: My AIESEC story

Imagine having a conversation with your parents.

How would you present AIESEC in order to make them understand it

and agree on your decision to join it?2 minutes!

Page 18: My AIESEC story

Tips

Give examples/share stories Use arguments with data Customize your message according to type of audience Efficiency of communication depends on how well you

know your audience! Try to “sell” your personal XP with honesty Communicate through simple examples

Page 19: My AIESEC story

Story telling VS Branding

Page 20: My AIESEC story

Information that I want to communicate

To have clean clothes

Washing machine

Brand washing machine

Final Message

Clean clothes

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We are all brand ambassadors!

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Keep it simple and real ;)

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Thank you