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• 70 Million People Use Pinterest
• 79% of Pinterest Users are
Female
• $58.95 – Average Sales Order
Referred from Pinterest
• 47% of US Shoppers Made a
Purchase Based on a Pinterest
Referral
“Content from businesses plays a major role in helping
people pursue their interests and bring their ideas to life.
We want Pins from businesses to be among the best you
see on Pinterest” ~ Pinterest – How-To Guide
Pins Should Be: • Helpful
• Beautiful
• Actionable
HELPFULPins should be
informative & useful
• Be informative & useful
• Be up to 500 characters (the more characters
the more helpful and the better chance to show in
search results.
• Not be promotional (no sales info, no calls-to-action)
• Always be grammatically correct with
proper punctuation and proper spelling
• Should not contain hashtags
Descriptions Should -
Give Step-by-
Step Instructions,
Tutorials &
How-Tos
Add Simple & Clear Text Overlays
Provides a Quick Take-Away
Verify Text is Readable on All Devices
BEAUTIFULPins should be
creative & compelling
Use high-quality images
Composition Counts
Do not use more than
4 images in a single pin
and
have a clear theme
Do not add
borders or rounded
edges
Size MattersThe recommended
aspect ratio is
2:3 to 1:3.5
Minimum width
600 px
Images work best
when vertical.
ACTIONABLE
Help people
do what they see
Link to a website where more
information can be obtained
or where more instruction &
information can be found
Make Pins Rich
Add more detailed
information in the
description – like the price
ingredients,
recipe instructions, etc.
Avoid time-sensitive information
Pins last forever – including
time-sensitive descriptions will
make a Pin irrelevant over time
The Word Pro, Inc.
©2015
(800) 354-8045
www.TheWordPro.co
m
SOURCES
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