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• the importance of a clear vision & purpose • create & iterate your business model • how to define your early adopters • why you need to ‘get out of the building’! • ways to test out your ideas quickly • what an mvp is and how to define it
what we’ll cover
“your passion is ignited by your purpose, & your vision enables you to apply that
spark to change the world.”
“Brands with a clear purpose have a real strength to them.they have a reason for being. and if there’s no why, there’s no wind” david hieatt, do lectures / howies
having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making
• a new initiative help entrepreneurs turn their passion into profits
• business has a bad name / most startups fail / people hate their jobs
• a world with happier business, employees & customers
• happy, loved, inspired, passionate
Problem/ solution fit
Product/market fit Scale
Focus: Validated learning Experiments: Pivots
Focus: Growth Experiments: Optimisations
1 2 3
“Customers don’t care about your solution. They care about their problems.” Dave McClure, 500 Startups
have i made something people want? • fake it, before you bake it – create prototypes – run experiments. be creative!
• start with the core features (MVP) • what will you measure?
• define your vision & purpose • create & iterate your business model • define your early adopters • listen more than you talk • fake it before you make it • have fun along the way!
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