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Lightening lean startup the happy startup school

Lightening lean-startup - 15th February 2013

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Page 1: Lightening lean-startup - 15th February 2013

Lightening lean startup

the happy startup school

Page 2: Lightening lean-startup - 15th February 2013

•  9.30: vision & purpose •  10.15: your 1 page business plan •  10.45: break •  11.00: customer development •  11.45: the search for product-market fit •  12.30: questions / close

agenda

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•  the importance of a clear vision & purpose •  create & iterate your business model •  how to define your early adopters •  why you need to ‘get out of the building’! •  ways to test out your ideas quickly •  what an mvp is and how to define it

what you’ll learn

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1.vision & purpose

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“your passion is ignited by your purpose, & your vision enables you to apply that

spark to change the world.”

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“Brands with a clear purpose have a real strength to them.they have a reason for being. and if there’s no why, there’s no wind” david hieatt, do lectures / howies

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having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making

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our purpose: to help entrepreneurs in the making

turn their passion into profits

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our vision: a world with better businesses,

happier teams & delighted customers

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“to organize the world‘s information and make it universally accessible and useful.”

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“to be the pulse of the planet”

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“to be earth’s most customer- centric company”

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exercise 1: interview 10 mins

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• a new initiative help entrepreneurs turn their passion into profits

• business has a bad name / most startups fail / people hate their jobs

• a world with happier business, employees & customers

• happy, loved, inspired, passionate

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exercise 2: pitch & vote 15 mins

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Exercise 3: cheery postcard 10 mins

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2. visualise your business plan

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“Life’s too short to build something nobody wants” Ash Maurya, Running Lean

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Waterfall = risky!

Chart by @lfittl

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Lean = shorter cycles

Chart by @lfittl

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Lean startup

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3 stages of a startup

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Problem/ solution fit

1

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Problem/ solution fit

Product/market fit

1 2

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Problem/ solution fit

Product/market fit Scale

1 2 3

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Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

1 2 3

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Problem/ solution fit

Product/market fit Scale

Focus: Validated learning Experiments: Pivots

Focus: Growth Experiments: Optimisations

1 2 3

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“Customers don’t care about your solution. They care about their problems.” Dave McClure, 500 Startups

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Exercise 4: top 3 problems 10 mins

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Exercise 5: customer segments 10 mins

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3. customer development

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user personas visualise your audience

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Exercise 6: create a persona 20 mins

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user stories what can customer x do

with your product?

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exercise 7: user stories 10 mins

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time to get out of the building!

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“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io

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http://www.youtube.com/watch?v=szr0ezLyQHY

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4.the search for product-market fit

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have i made something people want? • fake it, before you bake it – create prototypes – run experiments. be creative!

• start with the core features (MVP) • what will you measure?

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landing page tools

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testing tools

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Exercise 8: your mvp 10 mins

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wrapping up

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• define your vision & purpose • create & iterate your business model • define your early adopters • listen more than you talk • fake it before you make it • have fun along the way!

Page 63: Lightening lean-startup - 15th February 2013

@happystartups www.thehappystartupschool.com

questions