LavaCon 2014 - Grapevine: How to Enhance Your Content Processes and Communications

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“He said… she said…” Play a game that demonstrates how sketchy communication methods can disrupt your business processes and prevent your technical documentation from getting done timely and accurately. Learn what you can do to avoid these disruptions and create smoother communications and processes in your tech comm team.

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GrapevineHow to Enhance Your Content Processes and

Communications

Suzanne MescanVasont Systems

@VasontSystems #LavaCon

Grapevine

Suzanne MescanVasont Systems

How to Enhance Your Content Processes and Communications

To illustrate a point, we played a game

• Grapevine (alias “Telephone” or “Whisper Down the Lane”) – with a twist

– The first person was given a sentence to communicate to the rest of the group.

– Odd-numbered people drew a picture representing the sentence they were given.

– Even-numbered people wrote a sentence that represented the picture they were given.

• And here were the results…

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Grapevine Results

Group 1 was doing OK until the milk somehow transformed into muffins!

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The original sentence

The final communication

Grapevine Results

Group 2 took a violent turn from the beginning by crushing the people!

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The original sentence

The final communication

Conclusion: Grapevine communications

are not always reliable!

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66% of all communications come throughthe grapevine.

Communication Failures

Distracted communications

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Communication Failures

Nothing documented in writing

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Communication Failures

Blind decisions from people who are out

of the loop

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Communication Failures

Incomplete information

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Communication Failures

ASS

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People

UME

How to Minimize the Grapevine Effect

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How to Minimize the Grapevine Effect

Use automated workflow to establish consistent processes

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How to Minimize the Grapevine Effect

Automate notifications to alert users of significant communications

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How to Minimize the Grapevine Effect

Govern the authoring process through

the use of templates

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How to Minimize the Grapevine Effect

Control vocabulary automatically for governance over messaging

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Suzanne MescanVasont Systems

smescan@vasont.com

@VasontSystems #LavaCon

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