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Masterclass National Strategy day on Traffic Safety. Utrecht, The Netherlands. September 2011
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RONALD VAN DEN HOFF
#SOCIETY30
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
CONSUMER
€
GOVERNMENT &POLITICIANS
REGENTS –QUANGO’S
FINANCIALS
PRODUCERS
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – SELF EMPLOYED PROFESSIONAL
“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
ABUNDANCE
PROSUMER
GOVERNMENT3.0& PRODUCERS3.0
COMMUNITY
OF INTEREST:
PERSONAL BRANDING
PEERS NETWORKING
COMMUNITIES OF PRACTISE:
NETWORKING
SHARING
COLLABORATION
COMMUNITY
OF PURPOSE:
-VALUE NETWORK
-MESHWORK
COLLABORATION
NEW VALUE CREATION
SOCIALECONOMICENTITY
TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY
GIVE AWAY:AWAY=GONE
SUSTAINABLENETWORKS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
VALUENETWORK&CO CREATION
22 RETWEETS19.000 CONTACTS
22 RETWEETS19.000 CONTACTSVALUENETWORK&CO-CREATION
22 RETWEETS19.000 CONTACTS 15.000 + downloads
5000+ traditionally sold
VALUENETWORK&CO-CREATION
SELFORGANIZINGBYSHARING
CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION
CROWD COLLABORATION
SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
!SHARINGSELFORGANIZINGSOCIETY
CROWD COLLABORATION
http://www.logica.com/we-are-logica/media-centre/articles/2011/logica%20i%20can%20help/
SHARINGSELFORGANIZINGSOCIETY
sharing
SIMPLEBUTEFFECTIVE:
SHARING
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
LET’S HAVE DINNER!OK, BUT WHERE?
WATCH OUT!
sharing
PRODUCT SERVICE SYSTEMS
COLLABORATIVECONSUMPTION
COLLABORATIVE LIFESTYLE
COLLABORATIVECONSUMPTION&VALUENETWORKS
LONG SNOUT
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
FA FA
4
LONG TAIL BECOMES LONG SNOUT
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
5
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
V
V
M
VV
THE S2M MESH
SIMPLE, SMART, SHARING & SUSTAINABLE
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