It's Time To Embrace Social Media

IMPACT YOUR BOTTOM LINE WITH

SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy

About usA track record for leading online initiatives

2001

2005

2009

2012

The Pipe

5 channels

Millions of “channels”

Control what people see

Everyonehas a voice

INFORMATIONAGE

INTERCONNECTEDAGE

Have you seen a revolution… where no one got hurt?

“The rate of internal change must be greater than the rate of external change, or the company will fall behind”

- Jack Welch

Options

Lead the changeFollow other's changeQuit

Dose of DesireLayer of Think Big Unyielding Commitment

Recipe for a Transformation

Every 3 seconds…

1 person buys a device to access the internet

2 blogs are started

3 youtube videos are posted

4 people sign up for Facebook

500 words are added to wikipedia

There are lots of customers out there!

Customers have constant access to information 

They can make decisions 24/7

They are overwhelmed by sales messages

They need solutions (now!)

Our competitors are ready to do battle...

We have to separate from the competition

We have to be better connected...

...than our competition.

Outwit

Out maneuver

Connect more

Do more

Sell more

So how do we build a strategy?

Understand our customers'...

...needs

Understand our customers'...

...wants

Understand our customers'...

...questions

Examples of Companies engaging in social mediaeffectively

How will you connect?

Connect with me

www.mediasauce.com/rbjWatch this presentation, pose questions, and read our blog.

THANK YOU!

IMPACT YOUR BOTTOM LINE WITH

SOCIALMEDIAJames Burnes, MediaSauceVP Development & Strategy