Common Excuses Why Companies Have Yet To Embrace Social Media

Presented by:

David WallaceCEO/Founder - SearchRank

THE EXCUSES

1. Lack of Control

Within social media environments, companies are afraid that their customers will

talk about them or even worse… to them.

THE EXCUSES

2. No One To Monitor

Having social media profiles is like having little web sites that

need constant monitoring.

THE EXCUSES

3. No Money!

Unless you are going to do a customized theme or develop a widget, it cost nothing to set up

and get involved in social media.

THE EXCUSES

4. Corporate Red Tape

When every decision a company makes has to go

through multiple processes, it’s no wonder why some are slow to get involved in social media.

THE EXCUSES

5. Blogging Excuses

• We Cannot Afford To Install a Blog

• We Have No One To Write For Us

• We Have Nothing To Say

THE EXCUSES

Examples of “What You Can Say”

• Cover news in your specific industry• Write opinionated posts related to news and events• Announce new products and/or special offers• Write in-depth product reviews• Highlight customer testimonies and praise• Do a Q&A style of post to deal with common inquiries• Publish company news - more personal, the better

THE BENEFITS

1. Branding Opportunities

• In the same manner that it is important for companies to make sure they have all the various domain names that relate to their brand, it is now equally important to make sure they secure their brand on social media sites - at least popular ones.

THE BENEFITS

2. Build Link Popularity

• Link back to your original web site within the social media sites you set up.

• Once you get these various social media profiles indexed, they will count as inbound links to your main site.

THE BENEFITS

3. Attracting Traffic

• Depending on the industry you are in, social media and networking sites can send quality traffic to your site.

Examples:Entertainment Industry and MySpace

“Will It Blend” series on YouTube

THE BENEFITS

4. Interaction With the Public

• One of the biggest fears - the transition from "talking to" customers to "interacting with" customers.

• Interaction not just about dealing with bad mojo but also taking advantage to bring further attention to products, services, company news or even put a personal face on the company.

THE BENEFITS

5. Networking Opportunities

• Trying to be the lone ranger of your industry is not always the most productive way of running your business.

THE BENEFITS

6. Control the SERPs For Your Brand and Product Names

• Utilizing your own web site(s), social media properties and even blogs, you can literally control the first 3 pages of search results for your brand and product names.

FINAL THOUGHTS

• Don’t let fear of the unknown keep you from protecting your brand and taking advantage of all the advantages social media can bring to your business.

• If you have a web site, you should have a blog. Don’t just speak AT your customers, speak WITH them.

• If you don’t see the benefits of link building, being able to interact with people, networking opportunities, controlling the SERPs and attracting traffic via social media, at least go out there and secure your branding.

THANK YOU!

David Wallace

SearchRankwww.searchrank.com

Search & Social Media Marketing Since 1997