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A presentation at Italy Barcamp of Public Administration about identity and personal profile in intranet. Identity is seen as a "bridge" between old intranet and new one.
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1/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Intranet identityHow to switch from the top-down intranets to internal social network by putting people at the centre.
Photo By: http://www.flickr.com/photos/aldoaldoz/
2/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
What are the ingredients of a social network?
Photo By: http://www.flickr.com/photos/aldoaldoz/
3/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity
Contents
Relations
Any social network or application 2.0 is a mix of these three elements
4/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity
Photo By: http://www.flickr.com/photos/aldoaldoz/
Photo By: http://www.flickr.com/photos/aldoaldoz/
5/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
“Minimal” identity (much tied in to contents produced by people)
Anobii
Delicious
Netvibes
Slideshare
Scribd
6/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity richer (anchorate to relations and contents produced by people)
Flickr
Ning
YoutubeGoogle groups
7/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity very rich, anchorate to profile, relations and contents produced by people
8/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
An identity “rich” increase the capital of relations
9/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
And inside the company?
Photo By: http://www.flickr.com/photos/aldoaldoz/
10/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
pinco.pallino@telecomitalia.it
Alcatraz S.p.A.
giacomo.mason@alcatraz.it
pinco.pallino@alcatraz.it
Missing something?First and last nameE-mailPhoneFaxMobile phoneCompanyBusiness unitBusiness departementManager
CountryTownAddressZip CodeBuildingFloorRoom
11/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Skills
RolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRoles
Intranets and traditional “Staff directories” act as “steamroller” respect employee’ professional identity
IntrestsContributes
Relations
ProjectsActivity
ReputationContents
Photo By: http://www.sxc.hu
12/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
The people on the intranet is not just “users”, but “participant”
Photo By: http://www.flickr.com/photos/aldoaldoz/
13/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Top-down apporoachRigidityNo interactionsToo much mediatorsLittle partecipationLittle customizationsLittle updatesNo visibility of peopleControlBoredom
Photo By: http://www.flickr.com/photos/twaize/
Intranet 1.0
14/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.itFoto by Chieftech on Slideshare
The key ingredients for intranet 2.0
Bottom-up approach
Flexibility
Much interaction
Disintermediation
Maximum partecipation
High customization
Frequent upadtes
Visibility of people
Opening
Fun
15/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity is the first brick for the contruction of new intanets
Profiles
Personal elements
Any content is associated to identity
Possibility of advanced search into profiles
Photo By: http://www.sxc.hu
16/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Personal profile1.0 2.0
Photo By: http://www.sxc.hu
Bottom-up approach
Flexibility
Much interaction
Disintermediation
Maximum partecipation
High customization
Frequent upadtes
Visibility of people
Opening
Fun
Top-down apporoach
Rigidity
No interactions
Too much mediators
Little partecipation
Little customizations
Little updates
No visibility of people
Control
Boredom
17/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.itPhoto By: http://www.flickr.com/photos/aldoaldoz/
How to build identity?
18/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Let’s forget Facebook for a moment…
19/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
• The organizationale role
• Processes and activities followed
• Projects follewed
• Product contents
• The skills possessed
• The internal reputation
• The relationships built over time
• Interests, passions
• …
What constitute a pofessional identity?
The design of the identity start from the analysis of specific organizational variables
20/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Company informationsPersonale informations
PhotoExpertizeskillsKnowledge
Project relations
Discussions in forum, blog, wikiContributes to community
Documents and other stuff I shared
Rating and ranking From community
Form “Staff directory” to personal profile
21/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Identity in new intranets
1.0 2.0Ruolo: OperatoreSettore: WA.ASP.CTR.OResponsabile: Ivo.lai@GrandeAzienda.it
Mail: Giacomo.mason@grandeAazienda.itIndirizzo: Via rossi 6 MilanoStanza: 362Telefono: 02-44321234Cellulare: 3212345678
Mason Giacomo
Community rating
Project, not departements
Hobby
Expertise
Roles, not people
22/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Rich profiles
23/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
How to play the identity?
Photo By: http://www.flickr.com/photos/aldoaldoz/
24/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Companydata
Skill
News
Documents
Reputation
Informations
Each task of the intranet is connected to the identity of persons
Contacts
TaskVideo
Discussions
ContentsComments
Relations
Intrests
Lastactivities
Identity and profile
25/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Form departementDCV.PO.BSP.A
Created by Giacomo Mason (see profile) Rate this contentSee aother contents by Giacomo MasonComment this contentAdd the content to your favouritedContact Giacomo Mason
1.0
2.0
Contents and profiles are associated
26/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Critical elements
Photo By: http://www.flickr.com/photos/aldoaldoz/
27/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Autonomy & customization
Photo By: http://www.flickr.com/photos/aldoaldoz/
28/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Visibility
Bring out the best content
Bring out the most useful content
Bring out the most relevant content
Photo By: http://www.flickr.com/photos/aldoaldoz/
Rating, comments, taging, save to
favourites ecc
29/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Recognition
Photo By: http://www.flickr.com/photos/aldoaldoz/
Distributed rating systems
Award of continuity and participation
System selection / nomination of experts Increase in the ranking for the authors of the best content
Honors symbolic in the site
30/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
An example: an internal social network of a Italian Customer Care
31/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
Hamletic doubts?:-)
Photo By: http://www.flickr.com/photos/aldoaldoz/
32/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA
Intranet Management
www.intranetmanagementi.it
www.intranetmanagement.it/en/
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