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1/32 iacomo Mason – May 2009 – Barcamp InnovatoriPA Intranet Management www.intranetmanagementi.i Intranet identity How to switch from the top-down intranets to internal social network by putting people at the centre. Photo By: http://www.flickr.com/photos/aldoaldoz

Intranet Identity

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A presentation at Italy Barcamp of Public Administration about identity and personal profile in intranet. Identity is seen as a "bridge" between old intranet and new one.

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Page 1: Intranet Identity

1/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Intranet identityHow to switch from the top-down intranets to internal social network by putting people at the centre.

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 2: Intranet Identity

2/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

What are the ingredients of a social network?

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 3: Intranet Identity

3/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity

Contents

Relations

Any social network or application 2.0 is a mix of these three elements

Page 4: Intranet Identity

4/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity

Photo By: http://www.flickr.com/photos/aldoaldoz/

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 5: Intranet Identity

5/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

“Minimal” identity (much tied in to contents produced by people)

Anobii

Delicious

Netvibes

Slideshare

Scribd

Page 6: Intranet Identity

6/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity richer (anchorate to relations and contents produced by people)

Flickr

Ning

YoutubeGoogle groups

Page 7: Intranet Identity

7/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity very rich, anchorate to profile, relations and contents produced by people

Page 8: Intranet Identity

8/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

An identity “rich” increase the capital of relations

Page 9: Intranet Identity

9/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

And inside the company?

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 10: Intranet Identity

10/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

[email protected]

Alcatraz S.p.A.

[email protected]

[email protected]

Missing something?First and last nameE-mailPhoneFaxMobile phoneCompanyBusiness unitBusiness departementManager

CountryTownAddressZip CodeBuildingFloorRoom

Page 11: Intranet Identity

11/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Skills

RolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRolesRoles

Intranets and traditional “Staff directories” act as “steamroller” respect employee’ professional identity

IntrestsContributes

Relations

ProjectsActivity

ReputationContents

Photo By: http://www.sxc.hu

Page 12: Intranet Identity

12/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

The people on the intranet is not just “users”, but “participant”

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 13: Intranet Identity

13/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Top-down apporoachRigidityNo interactionsToo much mediatorsLittle partecipationLittle customizationsLittle updatesNo visibility of peopleControlBoredom

Photo By: http://www.flickr.com/photos/twaize/

Intranet 1.0

Page 14: Intranet Identity

14/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.itFoto by Chieftech on Slideshare

The key ingredients for intranet 2.0

Bottom-up approach

Flexibility

Much interaction

Disintermediation

Maximum partecipation

High customization

Frequent upadtes

Visibility of people

Opening

Fun

Page 15: Intranet Identity

15/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity is the first brick for the contruction of new intanets

Profiles

Personal elements

Any content is associated to identity

Possibility of advanced search into profiles

Photo By: http://www.sxc.hu

Page 16: Intranet Identity

16/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Personal profile1.0 2.0

Photo By: http://www.sxc.hu

Bottom-up approach

Flexibility

Much interaction

Disintermediation

Maximum partecipation

High customization

Frequent upadtes

Visibility of people

Opening

Fun

Top-down apporoach

Rigidity

No interactions

Too much mediators

Little partecipation

Little customizations

Little updates

No visibility of people

Control

Boredom

Page 17: Intranet Identity

17/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.itPhoto By: http://www.flickr.com/photos/aldoaldoz/

How to build identity?

Page 18: Intranet Identity

18/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Let’s forget Facebook for a moment…

Page 19: Intranet Identity

19/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

• The organizationale role

• Processes and activities followed

• Projects follewed

• Product contents

• The skills possessed

• The internal reputation

• The relationships built over time

• Interests, passions

• …

What constitute a pofessional identity?

The design of the identity start from the analysis of specific organizational variables

Page 20: Intranet Identity

20/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Company informationsPersonale informations

PhotoExpertizeskillsKnowledge

Project relations

Discussions in forum, blog, wikiContributes to community

Documents and other stuff I shared

Rating and ranking From community

Form “Staff directory” to personal profile

Page 21: Intranet Identity

21/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Identity in new intranets

1.0 2.0Ruolo: OperatoreSettore: WA.ASP.CTR.OResponsabile: [email protected]

Mail: [email protected]: Via rossi 6 MilanoStanza: 362Telefono: 02-44321234Cellulare: 3212345678

Mason Giacomo

Community rating

Project, not departements

Hobby

Expertise

Roles, not people

Page 22: Intranet Identity

22/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Rich profiles

Page 23: Intranet Identity

23/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

How to play the identity?

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 24: Intranet Identity

24/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Companydata

Skill

News

Documents

Reputation

Informations

Each task of the intranet is connected to the identity of persons

Contacts

TaskVideo

Discussions

ContentsComments

Relations

Intrests

Lastactivities

Identity and profile

Page 25: Intranet Identity

25/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Form departementDCV.PO.BSP.A

Created by Giacomo Mason (see profile) Rate this contentSee aother contents by Giacomo MasonComment this contentAdd the content to your favouritedContact Giacomo Mason

1.0

2.0

Contents and profiles are associated

Page 26: Intranet Identity

26/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Critical elements

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 27: Intranet Identity

27/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Autonomy & customization

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 28: Intranet Identity

28/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Visibility

Bring out the best content

Bring out the most useful content

Bring out the most relevant content

Photo By: http://www.flickr.com/photos/aldoaldoz/

Rating, comments, taging, save to

favourites ecc

Page 29: Intranet Identity

29/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Recognition

Photo By: http://www.flickr.com/photos/aldoaldoz/

Distributed rating systems

Award of continuity and participation

System selection / nomination of experts  Increase in the ranking for the authors of the best content

Honors symbolic in the site

Page 30: Intranet Identity

30/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

An example: an internal social network of a Italian Customer Care

Page 31: Intranet Identity

31/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

Hamletic doubts?:-)

Photo By: http://www.flickr.com/photos/aldoaldoz/

Page 32: Intranet Identity

32/32Giacomo Mason – May 2009 – Barcamp InnovatoriPA

Intranet Management

www.intranetmanagementi.it

www.intranetmanagement.it/en/