View
327
Download
1
Category
Tags:
Preview:
DESCRIPTION
This slide will help you start your journey into the world of Internet Marketing. Being a novice myself I have but learnt a few things which I wanted to present in a more intuitive way and also in a lucid style. So here goes my presentation. Drop your inputs even if you hope to criticise.
Citation preview
INTERNET
MARKETING101
WHAT IS INTERNET MARKETING
Marketing is a technique to bring your product to the market. Market is AUDIENCE. Market means BUYERS. Market is USERS. Market means READERS. Market is the cluster you SELL. Market is VIEWERS. Market is the SHOPPERS. Market is the LISTENERS.
And when the MARKET is on the WEB , we need Internet Marketing a.k.a Online Marketing a.k.a eMarketing to reach out to CUSTOMERS .
INTERNET MARKETING FOLLOWS TWO PATHS
OUTBOUNDMODERN METHODS
• Digital Advertisement• Email Newsletters
OLDSCHOOL• TV Ads• Radio Commercials• Print Ads• Flyers• Brochures
INBOUNDBLOGGING
SEO
SOCIAL MEDIA
OUTBOUND MARKETING
….happens when brands reach people…
THESE DAYS…Email Campaign to relevant niche.Pay Per Click Ads PPC Campaigns SEMImpression based campaigns.Social Media MarketingRetargeted AdsAffiliate Marketing CPA CampaignsVideo Ad Campaigns
….geo-targeting, gender targeted, niche targeting etc…comes in different shapes and sizes.
The Most Popular Places to go for Ads
YAHOO ADSBelongs to the big league but is yet to
prove to be one.
BING ADSHas a very strict
audience and reaches to some people and the market is very
exclusive.
GOOGLE ADWORDSMost popular and
reaches to the maximum number of
people.
FACEBOOK ADHas the most
potential after Google but still lagging and is
said to have more engagement than
peers.
Everything Starts from a Stranger
VISITORS
BLOGGING
KEYWORDSSOCIAL
MEDIA
A T
T R
A C
T
Visitor is an Opportunity – Seize it.
CO
NV
ERT
LEAD
Landing Pages
Forms
Contacts
Call to Action
C O
N V
E R
T
Leads are an ore, mine it for Gold.
ATTR
AC
T
C L
O S
E
•Know what’s working and what’s not. Integrate with CRM.
•Make lead specific campaign based on the behavior.
•Build a trust before you actually make the sale.
•Measure who is ready for sale ready.
Lead Scoring Email
Closed Loop Reporting
Marketing Automation
A Happy Customer is worth A Million
ATTR
AC
T
D E
L I G
H T
Smart Call-to-Action
Engage users buyer persona
Social Media
Use them to reach them & provide
support
Email & Marketing
Automation
Amaze them with great content, help them.
INBOUND Vs OUTBOUND
WHY WE NEED IT
M A N Y TO F E WO N E TO M A N Y
Marketing was irrelevant & needless. Marketing is not relevant…it’s a necessity.
THE FUTURE OF MARKETING
GOOD PRODUCTVs
GOOD MARKETING
No one ever succeeds without the help of others Jay Abraham
DEVELOPER VS MARKETER
Developers’ passion for their products is like a mother’s love for her child.
A father cares for the child’s future, sustainability in competition. A marketer’s POV.
But THEY BOTH make it happen…
…presented to you by
Recommended