Integrating Social Media into Traditional Marketing
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My presentation slides from PodCampAZ 2008.
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- 1. Integrating Social Media into Traditional Marketing Shailesh
Ghimire SocialMediaWiz.com
2. Sa.e.les = Shailesh
3. Traditional Marketing
- Deliver a targeted message to a segmented audience to achieve
maximum conversion
4. New Media Marketing
5. It's reached a tipping point
- 60% of Americans interact with companies on a social media
website
- One in four interact more than once per week
- 93% of Americans believe a company should have a presence in
social media
- 85 % believe a company should also interact with its consumers
via social media.
- Boston consultant firm Cone, Boston Globe, September 25,
2008
6. What they want from you
- Companies should use social networks to solve my problems
(43%).
- Companies should solicit feedback on their products and
services (41%).
- Companies should develop new ways for consumers to interact
with their brand (37%).
- Companies should market to consumers (25%).
7. What this means.
- Youll need to have a social media presence
- Develop and execute an effective strategy
- Ideally, social meida will be integrated within your overall
marketing
8. Marketing 9. Pre-requisites to success
- Exceptional product/service
-
- Respond to every social interaction in a timely fashion
10. The Three Keys to Success
-
- About your company and industry
11. Integration Starting Point: Where are your customers? Three
Possible areas for integration Engagement:Remember what social
means) 12. Where are your customers
-
- Where are they on social networks
-
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- Observing, spreading, commenting, creating, enhancing
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- Information seekers vs. Engagement seekers
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- Social Footprint (using eMail database)
13. Areas for Integration
-
- Use tags, categories with analytics to drive CRM
14. Remember What "Social" Means
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- Post teaser links, articles, videos to drive traffic to your
web-hub (blog or website)
-
- Need to network and develop meaningful connections
- Don't be like an Amway salesman at a neighborhood party
15. Conclusion Dont ditch traditional marketing in favor of
social media Instead figure out ways to integrate the two 16.
Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com
Twitter.com/Shailesh