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Integrating Traditional + Social Media otherwise known as

Integrating Traditional & Social Media - Content Marketing

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Clear Verve Marketing's presentation at Social Media University Milwaukee. Discusses the results of the Southeast Wisconsin Content Marketing Study and archetype theory to present a way to determine the best way to present an organization's content, whether online or offline.

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Page 1: Integrating Traditional & Social Media - Content Marketing

Integrating Traditional + Social Mediaotherwise known as

Page 2: Integrating Traditional & Social Media - Content Marketing

Not the expert

Page 3: Integrating Traditional & Social Media - Content Marketing

We were wrong

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If all you have is a hammer…

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A new way to think

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The Content Marketing Survey

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Who participated?

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Content marketing is HARD

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Where does the content go?

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It works!

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What should I say?

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12 Archetypes

Inno

cent

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Explorer

Mentor/sage

HeroOutlaw

Magician

Regular guy

Jester

Love

r

CaregiverCreatorRuler

The Utopians

The Change AgentsThe Connectors

The Controllers

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The Utopians

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The Change Agents

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The Connectors

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The Controllers

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There is no formula

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Thank you!

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