1. Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com

2. Sa.e.les = Shailesh

AzMortgage Guru.Com

AgentGenius.Com

Active Rain

Social Media Wiz

AIRMarketing.Com/Blog

3. Traditional Marketing

Deliver a targeted message to a segmented audience to achieve maximum conversion

One dimensional

One way communication

Shouting vs. dialogue

4. New Media Marketing

Social

Interactive

Dialogue

Conversational

Personal

Authentic

Transparent

Engaging

5. It's reached a tipping point

60% of Americans interact with companies on a social media website

One in four interact more than once per week

93% of Americans believe a company should have a presence in social media

85 % believe a company should also interact with its consumers via social media.

Boston consultant firm Cone, Boston Globe, September 25, 2008

6. What they want from you

Companies should use social networks to solve my problems (43%).

Companies should solicit feedback on their products and services (41%).

Companies should develop new ways for consumers to interact with their brand (37%).

Companies should market to consumers (25%).

7. What this means.

Youll need to have a social media presence

Develop and execute an effective strategy

Ideally, social meida will be integrated within your overall marketing

8. Marketing 9. Pre-requisites to success

Exceptional product/service

Transparency

• Willing to be open

Accessiblity

• Respond to every social interaction in a timely fashion

10. The Three Keys to Success

Passion

• About your company and industry

Passion

• From your customers

Passion

• About the new medium

11. Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement:Remember what social means) 12. Where are your customers

Discover:

• Where are they on social networks

• What are they doing

• • Observing, spreading, commenting, creating, enhancing

• Information seekers vs. Engagement seekers

Using:

• Online surveys

• Social Footprint (using eMail database)

13. Areas for Integration

CRM

• Use tags, categories with analytics to drive CRM

Direct Mail (eMail too)

• pURLs

Newsletters

• Blogs into eNewsletters

14. Remember What "Social" Means

Avenue for connections

• Post teaser links, articles, videos to drive traffic to your web-hub (blog or website)

• Need to network and develop meaningful connections

Don't be like an Amway salesman at a neighborhood party

15. Conclusion Dont ditch traditional marketing in favor of social media Instead figure out ways to integrate the two 16. Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh