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KNOWLEDGE +
ACTION =
RESULTSwww.marconix.in
How has your
business changed ?www.marconix.in
Insanity:
“doing the same
thing over and over
again and expecting
different results.”
Albert Einstein
www.marconix.in
REVENUE
GROWTH
Revenue/
Client
# New
Clients
Ave. Sale
Size
Lifetime
Client
Valuewww.marconix.in
Leads
Generated
Deals
Closed
Marketing Sales
www.marconix.in
Sales
Marketing
Corporate Objectives
www.marconix.in
CHALLENGES AND
OPPORTUNITIES
www.marconix.in
1,000,000 / 2,700
22 Seconds
Channels
Time
BudgetConversion
Lack of
Planning
www.marconix.in
www.marconix.in
Need Information Evaluate DecisionTake
Action
www.marconix.in
LISTEN TO SALES
AND MARKETING
www.marconix.in
MARKETING PLANNING PROCESS
Research TargetGoals
ChannelsMessage/
MaterialsAction
www.marconix.in
Develop common goals
Sales must be included in the
marketing planning process
Marketing must understand the
sales challenges
Work together to profile your ideal
client
BUILDING AN INTEGRATED SYSTEM
www.marconix.in
Lead
Qualified lead
Prospect
Opportunity
Client
www.marconix.in
Map the buying cycle
1
2
3
Leverage technology
Measure in public
www.marconix.in
