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Tips and new tools that we're testing out for online marketing. Plus case study of online to offline integration for Rowperfect rowing machines retailer. Talk given to the Online Marketing Meetup Group, Auckland, NZ November 2013
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Integra(ng)Online):)Offline)
What’s'new'in'November'2013?'
@CartoonsByJim)
New)tools)we’re)monitoring)
• Outbrain.com''• Na;ve'Adver;sing''• IFTTT'• Facebook'custom'audiences'• Wordpress'PageBuilder'• FollowerWonk'• NextScripts'autopos;ng'
Case)Study:)Rowperfect))
• Business'to'Consumer'• Sports'equipment'and'advice'• Long'sales'cycle'• No'sales'team'• Online'‘discovery’'• Global'poten;al'market'
• Brochure/collateral'• Public'rela;ons'• Adver;sing'• Directory'lis;ngs'• Trade'show/conference'• Christmas'card'list'• Par;es/hospitality'
Offline) Online)
• Website'• Expert'content'• Email'list/newsleSer'• Adwords'/'adver;sing'• Social'media'• Directory'submissions'• Online'PR''
Connec(ng)two)worlds)
Content)drives)&)reinforces)traffic)
Blog'updated'5x'per'week'RSS'feed'drives''NewsleSer'signVup''• Landing'page'• Popup'drives'subscribers'with'free'offer'Summary'of'5'blog'posts'mailed'automa;cally''Expert'content'drives'incoming'search'Social'media'amplifies''• Automa;c'• Manual''Adver;sing'is'rela;vely'minor'‘signpos;ng’''• $100'per'month''
Driving)traffic)to)owned)assets)
Hub)and)spoke)model)of)integra(on)
Website'blog'is'the'hub'of'everything'• Blog'posts'originate'nearly'everything'Online'• Comments'crossVpost'from'social'back'to'blog'Online'to'Online'• NewsleSer'sends'from'blog'ar;cles'Offline'to'Online'• But'only'par;al'posts'–'hyperlinked'back'to'blog'Online'
• Telemarke;ng'to'club'commiSees'Offline'• Drive'back'to'blog'for'sponsorship'terms'Offline'to'Online'
• Email'enquiries'Offline'• Answers'used'to'update'FAQ'and'write'blog'posts'Offline'to'Online'• Link'back'to'old'ar;cles'in'email'replies''Offline'to'Online'
''
Next)Scripts)Autopos(ng)
• Choose'from'Facebook,'TwiSer,'Google+,'Pinterest,'LinkedIn,'Tumblr,'Blogger,'Delicious,'Diigo,'FriendFeed,'Livejournal,'Plurk,'Stumbleupon,'vBulle;n,''YouTube,'Instapaper,'App.net'
• Features'• Randomised'pos;ng';mes'• Limit'speed'and'frequency'to'each'network'• Include/exclude'categories''• Choose'start'dates''• Choose'page'types'
Analy(cs)shows)1)Year)change)
NEW)ebook)
Wordpress)social)media)automa(on:)
Building(audiences(across(pla0orms()
)
A)copy)for)everyone)–)give)me)your)card)or)email)
Jonathan@crea(veagencysecrets.com))
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