Integra(ng)Online):)Offline)

What’s'new'in'November'2013?'

@CartoonsByJim)

New)tools)we’re)monitoring)

•  Outbrain.com''•  Na;ve'Adver;sing''•  IFTTT'•  Facebook'custom'audiences'•  Wordpress'PageBuilder'•  FollowerWonk'•  NextScripts'autopos;ng'

Case)Study:)Rowperfect))

•  Business'to'Consumer'•  Sports'equipment'and'advice'•  Long'sales'cycle'•  No'sales'team'•  Online'‘discovery’'•  Global'poten;al'market'

•  Brochure/collateral'•  Public'rela;ons'•  Adver;sing'•  Directory'lis;ngs'•  Trade'show/conference'•  Christmas'card'list'•  Par;es/hospitality'

Offline) Online)

•  Website'•  Expert'content'•  Email'list/newsleSer'•  Adwords'/'adver;sing'•  Social'media'•  Directory'submissions'•  Online'PR''

Connec(ng)two)worlds)

Content)drives)&)reinforces)traffic)

Blog'updated'5x'per'week'RSS'feed'drives''NewsleSer'signVup''•  Landing'page'•  Popup'drives'subscribers'with'free'offer'Summary'of'5'blog'posts'mailed'automa;cally''Expert'content'drives'incoming'search'Social'media'amplifies''•  Automa;c'•  Manual''Adver;sing'is'rela;vely'minor'‘signpos;ng’''•  $100'per'month''

Driving)traffic)to)owned)assets)

Hub)and)spoke)model)of)integra(on)

Website'blog'is'the'hub'of'everything'•  Blog'posts'originate'nearly'everything'Online'•  Comments'crossVpost'from'social'back'to'blog'Online'to'Online'•  NewsleSer'sends'from'blog'ar;cles'Offline'to'Online'•  But'only'par;al'posts'–'hyperlinked'back'to'blog'Online'

•  Telemarke;ng'to'club'commiSees'Offline'•  Drive'back'to'blog'for'sponsorship'terms'Offline'to'Online'

•  Email'enquiries'Offline'•  Answers'used'to'update'FAQ'and'write'blog'posts'Offline'to'Online'•  Link'back'to'old'ar;cles'in'email'replies''Offline'to'Online'

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Next)Scripts)Autopos(ng)

•  Choose'from'Facebook,'TwiSer,'Google+,'Pinterest,'LinkedIn,'Tumblr,'Blogger,'Delicious,'Diigo,'FriendFeed,'Livejournal,'Plurk,'Stumbleupon,'vBulle;n,''YouTube,'Instapaper,'App.net'

•  Features'•  Randomised'pos;ng';mes'•  Limit'speed'and'frequency'to'each'network'•  Include/exclude'categories''•  Choose'start'dates''•  Choose'page'types'

Analy(cs)shows)1)Year)change)

NEW)ebook)

Wordpress)social)media)automa(on:)

Building(audiences(across(pla0orms()

)

A)copy)for)everyone)–)give)me)your)card)or)email)

Jonathan@crea(veagencysecrets.com))