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This goes beyond the Rainbow Theory and helps to understand what is important when you decide to take the big step and decide to really engage your brand to social media. And to your consumers.
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“The Commitment”
Engaging to social Media
In advertising we’re tryingto hard to say the ‘right’ thing. Social media is a lot easier, because you can be just honest.
It’s not the result, but the effortthat is appreciated the most.
Before you take the step,you need to takesome steps.
The Engagement
1 2 3 4
Great loversare great listeners.
prospec ts
cus tomers
s ta f f
fans
compet i t ion
enemies
1
Be sure to sit close enough
Observeand educate yourself ...
2
co l leagues
aud ience
indus t ry
company
compet i t ion
leg is la t ion
As closeas you can be
Practise makes perfect ...
3
you know what I’m talking about
smal l = ok
exper iment
persona l
focus qua l i t y
SM ≠ Social Media
Now is the time to get serious.
4
They’re waiting for you.
budget & t ime
med ia mix
s t ra tegy
po l i cy
commi tment
v is ion
FEED ©2009 Annual Studyby Razorfish
FEED ©2009 Annual Studyby Razorfish
Relax,
having cold
feet is quite normal
Is your companyready for engagementin real life ?
Openess is key.
But, ask yourself anyway
Is your companyready for engagementin real life ?
Openess is key.
But, ask yourself anyway
CANCEL NEXT >
Who do you want to inspire ? And where to ?
People inspire people.
So ask yourself
Who do you want to inspire ? And where to ?
People inspire people.
So ask yourself
BACK NEXT >
3
3
In the 90’s you expected engagement from the customer.
Now he’s expecting it from you
Participate
Share
Offer help and respond
Make sure people getto find you (build a
reputation)
Be a teammate,not a coach
Engage
Offer a platform
Set an example
Provide people with things to talk about ... over and over again
Show you care
You are what youshare
news
views
comment
emotions
expertise
These tools aren’t social media. They’re powering
conversations.
Decide what’s important
via: nform.ca
LinkedIN Twitter
Flickr
presence
identity
groups
reputation
relationssharing
conversation
Social Software Honey
http://www.rickliebling.com/
Periodic Table of Social Media elements
Social web is decentralised, but what about your website ?
Is it open for hapiness ?Sure it is as social as can be ?
YOURwebsite
picsblogs
searchcontent
locationnews
video
status
Some fine examples
Why not provide a share with Facebook friends button after clients made an online purchase ? They’ll probably be excited to do so.
Hat Tip #1
Facebook Connect makes your site more relevant with a simple click. Moreover it will stimulate conversations. Online and offline.
Hat Tip #2
3
Social media is full of narcists. Give them the spotlight they deserve for starting conversations about your brand, product or services.
Hat Tip #3
Location, location, location. People will start sharing not only what they do, but also where they do it. Welcome them doing so.
Hat Tip #4
So, we can conclude:
“To participate = to engage”.
The Engagement
Thank You
Picture by M
anicho
Nick Decrock,NOCUSwww.nocus.eu@ndecrock on Twitter
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