How to Become a Trade Show Star in 20 Minutes: Learn to Combine Timeless Techniques With Social...

Not shining your brightest at your tradeshows?

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Webinar Presenters

Jocelyn CookProduct Marketing Evangelist, HRmarketerjocelyn@hrmarketer.com@JocelynGCook

Rex HoulihanPresident, NorthStar Express ShippingRhoulihan@NorthStarExpress.com

703-532-0520

Planning and Logistics

(why it pays to plan ahead)

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Pre-Show Planning

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Post-Show Wrap Up

Even if you feel like this…

Cover all those basics and your tradeshow is off to a great start!

Bringing it to

the Next Level with

Social

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#SHRM14

Content

Connect with Influencers

Related Hashtags

Tweet during the show

Plan Your Content

Participate Remotely

Wrapping It Up:Key Takeaways1. Inventory your event material

before every event throughout the year

2. Communicate with all parties what material is being shipped to the event, and where it is going after the event

3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy

4. Participate in the social conversation using the event twitter hashtag – before, during and after the show

5. Share a mix of your own content and other people’s content related to the event

6. Participate virtually in an event by sharing relevant content

Questions?

Additional Resources:The First-Timer’s Guide to Tradeshow Shippinghttp://hub.am/1nZTSUF

The Tradeshow Shipping Blog(Don’t worry, it’s about more than just shipping)http://hub.am/1jNb75O

#shrm14 Insightshttps://insight.hrmarketer.com/InsightReport/shrm14/