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Not shining your brightest at your tradeshows?
Photo credit: Jason Eppink, flickr
Photo credit: mp3waxx.com flickr
Photo credit: Pewari, flickr
Webinar Presenters
Jocelyn CookProduct Marketing Evangelist, [email protected]@JocelynGCook
Rex HoulihanPresident, NorthStar Express [email protected]
703-532-0520
Planning and Logistics
(why it pays to plan ahead)
Photo credit: WorldlamdInfo.com, flickr
Pre-Show Planning
Photo credit: Tracey Adams, flickr
Photo credit: Sarah Reid, flickr
Post-Show Wrap Up
Even if you feel like this…
Cover all those basics and your tradeshow is off to a great start!
Bringing it to
the Next Level with
Social
Photo credit: Chris Lott, flickr
#SHRM14
Content
Connect with Influencers
Related Hashtags
Tweet during the show
Plan Your Content
Participate Remotely
Wrapping It Up:Key Takeaways1. Inventory your event material
before every event throughout the year
2. Communicate with all parties what material is being shipped to the event, and where it is going after the event
3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy
4. Participate in the social conversation using the event twitter hashtag – before, during and after the show
5. Share a mix of your own content and other people’s content related to the event
6. Participate virtually in an event by sharing relevant content
Questions?
Additional Resources:The First-Timer’s Guide to Tradeshow Shippinghttp://hub.am/1nZTSUF
The Tradeshow Shipping Blog(Don’t worry, it’s about more than just shipping)http://hub.am/1jNb75O
#shrm14 Insightshttps://insight.hrmarketer.com/InsightReport/shrm14/
