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HomeShop18 did a Twitter contest called #18thingsIWant for the launch of Chetan Bhagat's new book, "What Young India Wants" on their shopping network.
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THANK YOU.
Highlights
• Objective: To highlight the launch of Chetan Bhagat’s new book, What Young India
Wants, on HomeShop18.com
• Strategy: Mix Insights on Consumer Sentiments along with a brand connect
• Campaign Name: #18ThingsIWant
• Core Achievements:
– The brand trended within 15 minutes of launch & went on to trend worldwide all the way
until the next day
– Awareness on the book and brand was spread across digital
#18ThingsIWant 8th August 2012
The Concept
• Everyone loves to talk about WHAT THEY WANT
• We plugged in a Brand Connect asking audiences to tell us 18 Things They Want in life
• Conversations ranged from a happy life, anti corruption all the way to mobile phones & shopping
Conclusion: People WANT a lot of things & people who are willing to listen
Statistics
• Trended in all the Cities, India and Worldwide • Trended in Less than 15 Minutes • Cumulative Reach of Over 1.6 Million • Over 1.3 Million Mentions • Over 3 Lakh RTs
Trend began at 12:47 pm
In less than 15 minutes reach at No 1
City and Nationwide Trend
We even trended WORLDWIDE
And we continue to do so…
From No 3 to No 1 in a few hours
Tweets by Other Brands
A few Conversations
What our Tweeps Wanted
People linked pictures with the hashtag
Outreach beyond Twitter
Influencers from Around The World
Words Associated with the #18ThingsIWant
Twitter Reach – Over 1.3 Million
Positive
Negative
Positive: Negative Ratio was 24:1
More Numbers
Over 1.3 Million Mentions
Over 3 Lac Retweets
Additional Stats – Restricted to 1500 Tweet Related Stats
Before Trend Could start
After Trend started
Increment by 48 Followers
Thank You
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